The premier resource for exhibition and event industry professionals

Trade shows

MWC Cancelling – Doing the Right Thing

Read Gary Shapiro's statement on why the cancellation of Mobile World Congress 2020 strengthened GSMA's brand promise and the loyalty of their customers.

Build Big Business Benefits with Company Community Service

Learn tips on how to build your community service program and a better organization with 4imprint.

Trending Giveaways to Help You Kick Off 2020

Learn about the most popular promotional items of 2020 and what’s driving their success in this week’s 4imprint blog.

How to Choose the Best Trade Show Giveaways for Your Next Event

Learn ways to spice up your future trade show giveaways with 4imprint

#HERESWHY Q&A: BILL MCGLADE

In the latest installment of our #HeresWhy Q&A sessions, we interviewed Bill McGlade, Vice President of Account Management at Personify A2Z Events.

How to Make Your Mark with Advertising Giveaways

Discover the top reasons why you may want to consider adding promotional items to your future marketing mix with 4imprint.

Trade Show Security: How to Prevent Theft from Your Trade Show Booth

IAEE Member, Mobile Video Guard, shares the who, what, when, why and how of trade show theft to protect your products and company information at your next event.

Expert Sales Training Techniques That Will Step Up Your Game

Learn great sales training techniques to up your game at the next trade show with 4imprint.

#HERESWHY Q&A: DON WELSH

In the latest installment of our #HeresWhy Q&A sessions, we interviewed Don Welsh, president and CEO of Destinations International.

#HERESWHY Q&A: ANGI VAN BERG

In the latest installment of our #HeresWhy Q&A sessions, we interviewed Angi Van Berg, Vice President of Trade Show Sales at Louisville Tourism

How Thought Leadership and Training Giveaways Can Build Your Business

Demonstrating thought leadership with short videos, in-person presentations, blogs and training giveaways can help you build trust and earn customers. Read how you can grow your business' knowledge base via 4imprint.

How to Use Event Swag to Make the Event Experience More Memorable

Live events are a proven method of growing a business. And event swag can help! Read how you can create the best event possible via 4imprint

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

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