Yichun Ding, CEM, DES is a distinguished professional with a decade of experience in the meeting, event and exhibition industry, specializing in data analytics, project management and trade show management. She has successfully managed conferences, trade shows, and events for various international organizations and scientific research non-profits in D.C. areas.
Yichun holds multiple designations, including Certified Digital Event Strategist (DES), Certified Exhibition Management® (CEM), and the WSET Level 3 Award in Wine and Spirits. She has consistently delivered high-impact global events and projects across diverse industries throughout her career. As a strategic thinker with keen attention to detail, Yichun is dedicated to excellence in every aspect of her work and proudly identifies as a woman in STEM.
Yichun earned her Bachelor of Science in Agricultural Business, Economics, and International Development from Iowa State University and a Master of Tourism Administration (MTA) from George Washington University.
Yichun currently serves as Exhibit Operations Coordinator for Optica. Here, she shares how she has benefited from earning her CEM designation as well as how she plans to use this knowledge in her quest to develop more eco-friendly and sustainable events.
How has the CEM designation helped in your career?
Earning my CEM designation is a significant career milestone that unlocks new opportunities and expands my network within the exhibitions and events industry.
Why is it important to maintain the CEM designation?
Staying updated and continuously learning is essential in this industry, and maintaining your CEM designation is an excellent way to achieve that.
What made you want to obtain your CEM designation?
To refresh my industry knowledge, connect with other professionals and learn from peers!
What advice would you give to an aspiring individual who wants to apply for the CEM program?
Keep an open mind and stay curious, as the CEM program provides knowledge that will accelerate your growth and help you stand out in the industry. You’ll be able to apply the latest trends and best practices directly to your role, bringing a fresh perspective to your workplace. Networking through the CEM Week can unlock new possibilities, mentorship, and valuable partnerships.
How did you start your career in this industry?
Long story short! I’ve always had a passion for working with people, which led me to explore ways to bring them together. During college, I majored in agricultural economics and life sciences, with a minor in event management and meeting planning. While it may seem like an unusual mix, my involvement in organizing international cross-cultural events, music festivals, and sports events sparked a lasting interest in the events world.
My passion for event management never faded, and I eventually pursued a master’s degree specializing in event and sustainable destination management. Since then, I started transitioning from agriculture and life sciences to the exhibitions and events industry. Now, I work for a scientific non-profit in Washington, D.C., operating exhibitions and sponsorship fulfillment globally.
How have you made a difference with your show or with working with a client by applying the knowledge you gained by obtaining your CEM designation?
I am always passionate about incorporating sustainable best practices into exhibitions. I continue working on eco-friendly strategies for our shows, including researching and sourcing sustainable materials for conference bags and lanyards, minimizing single-use plastics on the show floor, and recommending digital solutions to reduce print materials and signage.
What was it that you did or implemented right after obtaining your CEM?
I quickly applied all the knowledge I learned from the CEM Learning Program to improve vendor relations and best practices of show regulations, streamline the operation process, and enhance the overall show experience.
What did you like most about the CEM Learning Program?
What I liked most about the CEM Learning Program was the opportunity to learn from top industry professionals and gain insights from their experiences. Their expertise provided invaluable knowledge that enhanced my understanding of the industry. Additionally, the program fostered connections with fellow participants, allowing me to build a network of peers who share similar passions and challenges in the industry.
This collaborative environment encouraged exchanging ideas and best practices, enriching my learning experience and inspiring me to apply new concepts at work. The blend of expert instruction and peer interaction made the CEM Learning Program a truly rewarding experience.
What is one thing most people don’t know about you?
I’m a globetrotter and a wine enthusiast. Also, I am a lifelong member of the “Anti-Cilantro Club.” Wine tasting? I’m there. Cilantro? Hard pass!
