Anytra D. Lowe serves as Executive Vice President of Client Solutions for Freeman. She has been in the industry 28 years, and has concentrated experience in both sales and account management. Anytra has been with Freeman for 20 years and takes pride in developing short- and long-term strategic account service programs based on offerings, and supporting customers growth and innovation plans.
Here, Anytra shares why she enjoys serving on IAEE’s Expo! Expo! Advisory Committee and what she looks forward to the most at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2024 this 16-19 December in Los Angeles, California.
What motivated you to join IAEE’s Expo! Expo! Advisory Committee, and what do you hope to achieve through your service?
Joining IAEE’s Expo! Expo! Advisory Committee was driven by a deep-seated passion for the events industry and a commitment to fostering innovation and excellence. At Freeman, I have witnessed firsthand the transformative power of well-executed events in bringing people together, driving business growth, and creating unforgettable experiences.
Ultimately, I am motivated by the opportunity to give back to the community that has given me so much. By sharing my knowledge and expertise, I hope to inspire others and help pave the way for the next generation of event professionals.
In your opinion, what are the biggest challenges facing the exhibitions and events industry today, and how can attendees at Expo! Expo! learn to address these issues?
The exhibitions and events industry today faces several opportunities, including the rapid pace of technological advancements, evolving attendee expectations, and the need for sustainable practices. At Expo! Expo! attendees can learn to address these issues by engaging with industry experts, participating in hands-on workshops, and exploring innovative solutions showcased by exhibitors. By staying informed about the latest trends and best practices, attendees can better navigate these challenges and drive the industry forward.
How do you leverage your experience as a show ambassador during Expo! Expo! to gather insights and improve future events?
As a show ambassador at Expo! Expo! I engage with attendees, exhibitors, and industry experts to gather insights. By participating in sessions and networking events, I identify trends and gather feedback. This helps refine our strategies and improve future events.
As an industry supplier, what do you see as the greatest takeaways for those who attend Expo! Expo!?
Networking with key industry players is key. The greatest takeaways for those who attend Expo! Expo! include the opportunity to gain valuable insights from expert-led sessions. Attendees can also explore new products and services that can enhance their business operations and stay ahead of the competition. This event provides a platform for learning, collaboration and growth.
What do you look forward to the most at this year’s Expo! Expo! in Los Angeles?
This is an easy answer. I was born and raised in Los Angeles, so I am happy to be back on my home turf and very excited for what IAEE has planned. There will be a vibrant atmosphere and the chance to explore new products and services that can enhance our business operations is always exciting.
