Business-to-business (B2B) exhibitions and events drive connection among peers and showcase innovation across all business sectors. In that capacity, we also carry a responsibility to environmental stewardship. At Expo! Expo! IAEE’s Annual Meeting & Exhibition 2025 on 8-10 December, IAEE will demonstrate its commitment to integrating sustainability into every aspect of its flagship event and how visionary exhibition organizers can do the same.
Why Sustainability Matters Now More Than Ever
“As an industry, we have an opportunity to improve our efficiency, reputation, legacy and environmental impact through sustainable practices,” IAEE emphasizes on its sustainability webpage. “In today’s world, sustainability is no longer an option but a necessity.”
This philosophy drives every decision at Expo! Expo!, from pre-event planning through post-event evaluation. The goal is clear: minimize environmental footprint while maximizing positive social impact.
Building Sustainability from the Ground Up
Sustainability at Expo! Expo! begins long before the first attendee arrives. IAEE conducts thorough pre-event sustainability reviews with all stakeholders, ensuring that environmental considerations are standard agenda items in meetings with suppliers and subcontractors. Exhibitors receive detailed guidance on sustainable practices, which extends to their appointed contractors as well. This upstream approach means sustainability is built into the Expo! Expo!’s DNA from day one.
Empowering the Community Through Education
Education has always been at the heart of what IAEE does, and sustainability is no exception. We strive to provide multiple pathways for engagement, including live and pre-recorded webinars, comprehensive education programs, and specialized resources for exhibitors looking to design sustainable and accessible booths. These resources empower industry professionals to implement meaningful change in their own events.
Going Digital to Reduce Waste
One of the most visible sustainability initiatives at Expo! Expo! is the shift to a digital-first approach. All event materials are provided electronically through the Event Mobile App and Online Platform, including directories, show programs, contracts, sales kits, banquet event orders, event specification guides, registration materials, and onsite exhibitor information. This not only significantly reduces paper waste, but improves accessibility and convenience for attendees.
Energy Efficiency Across the Board
IAEE has implemented strict energy efficiency standards, requiring all suppliers to operate energy-efficient monitors, projectors, equipment, and appliances throughout event areas. These requirements ensure that every aspect of the event – from the show floor to education sessions to networking spaces – operates with minimal environmental impact.
Sustainability Means Social Responsibility
True sustainability extends beyond environmental considerations to encompass social responsibility. That’s why IAEE has integrated feedback opportunities on diversity, equity, inclusion and accessibility into its standard operating procedures. Post-event surveys capture both qualitative and quantitative data through multiple channels, including surveys, testimonials, and direct observations.
Safety announcements at the beginning of education sessions clearly communicate emergency procedures, including specific instructions for people with disabilities. These practices reflect IAEE’s commitment to creating events that are not only environmentally responsible but also inclusive and accessible to all.
Communicating Impact and Fostering Community
Throughout Expo! Expo!, sustainability initiatives are prominently highlighted and communicated to attendees. IAEE actively promotes information about monetary and tangible good donations related to its sustainability mission, connecting the event to broader community impact. This transparency helps attendees understand their role in the larger sustainability journey and demonstrates the collective power of the industry when we work together toward common goals.
The Path Forward
IAEE’s commitment to sustainability at Expo! Expo! showcases its forward-looking vision for the industry. Implementing these comprehensive measures demonstrates that large-scale events can minimize environmental footprint while creating meaningful, impactful experiences.
It’s important to note that the journey toward truly sustainable exhibitions is ongoing, and there’s always more work to be done. But through leadership, innovation and unwavering commitment, IAEE is helping chart the course for a greener, more responsible future for the exhibitions and events industry.
Join Us and Be Part of the Change
Ready to experience these sustainability initiatives firsthand and connect with industry leaders who are shaping a greener future? Join us at Expo! Expo! where you will learn, network, and be part of an event that’s setting new standards for sustainability in the exhibitions industry.
