Engagement is the heartbeat of every successful show floor, and today’s tools are redefining how organizers connect attendees and exhibitors. The IAEE Event Tech Demo Day on 19 May puts a spotlight on the technologies and tactics that transform booths and floor plans into dynamic engagement hubs. From mobile event apps and gamification to beacon technology and real-time behavioral analytics, this day-long session showcases what’s possible when smart technology meets intentional event design.
Whether you’re looking to increase dwell time, improve lead quality or prove ROI to exhibitors, these demonstrations offer practical strategies and live tools you can put to work immediately.
What You’ll Discover
These companies are ready to show you exactly how to increase engagement through live demos covering AI-powered personalization, real-time attendee insights, end-to-end event management and innovative engagement tools designed to elevate every touchpoint on the show floor. Click on each logo for more information about the company.
End-to-End Management Powered by Intelligent Analytics
Momentive Software will showcase how A2Z Events handles every stage of event management, from floor plan optimization and registration to on-site experience, and how its Momentive IQ engine transforms your operational data into actionable personalization and revenue insights. Attendees will see how pairing operational excellence with intelligent analytics leads to smarter decisions before, during and after each event.
Beyond the Booth: Putting the Attendee Experience at the Center
eShow will demonstrate how its integrated platform spanning eDirectory, Exhibitor Events and Curated Groups, guides attendees through a rich, personalized online journey that seamlessly connects them with the right exhibitors at the right moment. Fully integrated with registration and session management, eShow’s all-in-one approach ensures the attendee experience stays cohesive from start to finish. If you want to see what truly connected event technology looks like, this is the demo to catch.
Engagement in Action: Transforming Every Touchpoint
Event Citadel will walk through its Event Engagement Suite, a connected ecosystem designed to turn passive attendees into fully immersed participants. From audio-driven solutions that deliver personalized content and sponsor messaging directly to attendees’ mobile devices, to live session tracking with waitlist management, to exhibitor content capture via simple scan, every component is built to deepen the event experience and enrich the data flowing back to organizers and exhibitors.
Designing Engagement That’s Measurable, Not Accidental
EventsAir believes meaningful engagement is designed, not accidental, and they’ll prove it with a live demonstration of how their platform weaves together mobile apps, gamification, real-time data and practical AI to transform the show floor into a dynamic environment. Organizers will see firsthand how to increase dwell time, sharpen lead quality and deliver concrete ROI metrics to exhibitors and stakeholders alike.
Turning Physical Behavior into Measurable Insights
FastSensor uses unsupervised AI to capture how attendees actually move and engage across a show floor, turning physical behavior into clear, actionable data. Attendees will see how organizers can use these real-world insights to optimize layouts and strengthen exhibitor value, while exhibitors gain the booth-level intelligence needed to refine strategy and maximize results. If you’ve ever wanted to turn engagement from a black box into a measurable system, don’t miss this session.
AI-Powered Personalization with MYS Connected
Map Your Show will take attendees inside MYS Connected, its AI-powered engagement platform that crafts a personalized event experience for every visitor. See how intelligent recommendations, smart networking matchmaking and “Ask Lina” (an agentic AI assistant that learns and adapts throughout the show) work together to guide attendees to the sessions, exhibitors and connections that matter most to them.
No App, No Problem: Engagement Built Into the Tools Attendees Already Use
ShowCycle will be debuting a solution that challenges everything the event industry assumes about attendee engagement. Rather than asking attendees to download, learn and adopt yet another app, ShowCycle delivers show floor engagement directly inside the tools attendees and exhibitors already use every day to eliminate the adoption barrier that quietly kills engagement before it even starts. Even better, the connections made on the show floor don’t disappear when the event ends. If you’ve ever wondered whether there’s a fundamentally better way to drive engagement without the app fatigue, this is the session you won’t want to miss.
Revenue-First Engagement: Where AI Meets Every Attendee Touchpoint
Swapcard will demonstrate how its intelligent event management platform uses AI, real-time engagement signals and smart algorithms to personalize every step of the attendee journey, from session and exhibitor recommendations to content discovery and high-quality matchmaking. Participants will see how bringing registration, event operations and attendee behavior together in one platform makes it possible to drive measurable engagement at scale, deliver clear ROI to exhibitors and build a foundation for sustainable revenue growth.
Put Your Finger on the Pulse
Gain a clearer picture of which technologies are right for your events through concrete ideas you can bring back to your team and direct access to the experts building these solutions. The show floor has always been the heart of the live event experience, and on 19 May, you’ll discover exactly how to make it beat stronger!
