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Have the AI Advantage in Smarter Exhibition Strategy

Are you making exhibition strategy decisions with yesterday’s data? AI is giving exhibition organizers an unprecedented view of market trends, audience segments and competitive dynamics, and the results are reshaping how the smartest organizers plan and grow. Industry veteran Tesi Baur draws on 24 years at the forefront of the global exhibition industry to break down how AI is transforming strategic decision-making.

Make Every Moment Matter

Your event is generating more valuable data than you realize, but is your team equipped to capture and use it to its maximum benefit? IAEE’s upcoming Event Tech Demo Day features four innovative companies that will show you exactly how to turn attendee insights, session content and engagement data into assets that keep working long after the event has ended.

The Heartbeat of the Show Floor

The show floor is alive and the technology powering it is evolving fast. The upcoming IAEE Event Tech Demo Day features eight innovative companies that will demonstrate the tools needed to keep attendees engaged, exhibitors satisfied and events thriving. Don’t miss your chance to see what a stronger heartbeat looks like through hands-on demos covering smarter floor plans, personalized attendee journeys, gamification, behavioral analytics and more!

Answering the Million Dollar Question: What is Your Event Data Actually Telling You?

What if you could spot an at-risk exhibitor three months before they cancel, or know exactly which marketing channels actually drive registrations instead of just spending and hoping? Seven leading event tech companies will show you how to transform the data you’re already collecting into insights that protect revenue, personalize experiences and prove your event’s value.

Let’s Talk About Chatbots

Drowning in pre-event emails and phone calls asking the same questions over and over? Discover how one association slashed its staff workload by 80% while dramatically improving attendee and exhibitor satisfaction – without hiring additional help or breaking the budget. Learn the step-by-step approach to building your own event chatbot, from selecting the right platform to avoiding common pitfalls that derail implementation.

The Hidden Power of Conversation: How Events Are Being Quietly Transformed by Data

The conversations happening at your booth are worth more than the leads you’re collecting but how do you measure their value? Backtrack CEO Hunter McKinley shares how AI is quietly transforming events by capturing and analyzing the unscripted moments between buyers and sellers, turning fleeting conversations into actionable data that drives personalized follow-ups and better business outcomes.

Event Tech Reality Check

Exhibition organizers are drowning in technology options yet struggling to find platforms that truly deliver on their promises. From communication breakdowns to fragmented systems, the industry’s tech evolution reveals surprising gaps along with game-changing opportunities. Discover what’s really working for successful organizers and how AI is finally bridging the divide between what events promise and what attendees actually experience.

Technology Disruptors Transforming B2B Events

Explore the technologies revolutionizing the B2B exhibitions industry and learn how show organizers are applying them to enhance attendee experiences as well as maximizing exhibitor and sponsor ROI.

No Guts, No Glory: John Galante’s Journey to High Quality Content, In-Person and Online

CEIR Research Council Member John Galante has a vision for optimizing the content presented at his events and improving attendee acquisition and engagement – and he is willing to share it. In this candid conversation with CEIR, learn how he and his team are moving into the future of content creation and delivery to offer the best experience to his stakeholders at, and after, events.

Unleashing the Potential: How AI is Transforming the Events Marketing Landscape

Explore 10 ways in which event marketers are applying the latest AI tools to enhance attendee experiences and increase ROI for all.

The March of Advancing Technologies

CEIR CEO Cathy Breden explores the opportunities and risks involved with applying burgeoning AI technology to exhibitions.

How Cybersecure Are You?

How cybersecure are you? Read the IAEE write-up on the previously held #CEIR webinar, “Emergent Cybersecurity Update: Trends, Threats and Solutions.”
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