The premier resource for exhibition and event industry professionals

CEIR Reports

Struggling with How to Evolve Floor Engagement on Your Show? Here Are Some Ideas to Break Your Creative Block!

Exhibition organizers are evolving beyond traditional approaches to create more immersive, year-round experiences. The final report in CEIR’s Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series explores innovative strategies driving attendee-exhibitor connections and offers a roadmap for those looking to stay ahead of industry trends.

Reimagining Education: How Learning Spaces are Transforming Exhibition Floors

Learning experiences at exhibitions are becoming increasingly present on the show floor. CEIR research reveals how this strategic shift is creating win-win opportunities for attendees craving knowledge and exhibitors seeking meaningful engagement beyond traditional booth interactions.

Ignite Product Engagement on the Exhibition Floor

CEIR’s latest research reveals how savvy organizers and exhibitors are leveraging common areas to create powerful product experiences that complement traditional booth strategies. End results are enhanced outcomes for exhibitors and experiences that maximize value for attendees.

Networking Magic Happens on the Exhibition Floor

While digital interactions are popular, trade shows continue to prove the irreplaceable value of face-to-face networking. The fifth report in CEIR's 2024 Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series unveils how exhibition organizers are strategically designing common areas to transform traditional floor layouts into dynamic engagement ecosystems that serve both attendees and exhibitors.

Exhibitors Double Down on In-Person Engagement

CEIR’s latest report shows that in a world where digital transformation continues to reshape business interactions, B2B exhibitors are making one thing clear: face-to-face marketing isn't just surviving – it's thriving.

How Exhibitors Evaluate Outcomes

CEIR’s latest report reveals key insights into how exhibitors evaluate outcomes of attendee engagement. It documents the power of face-to-face marketing as attendee engagement tactics are rated effective in influencing positive outcomes for overall exhibitor goals.

Tactics that Maximize Attendee and Exhibitor Engagement on the Exhibition Floor

CEIR’s latest report reveals the effectiveness of integrating event digital tactics and show services to maximize exhibitor engagement with attendees. It also uncovers an array of marketing tactics undertaken by exhibitors independently that maximizes outcomes in creating meaningful connections between exhibitors and attendees on the show floor.

Maximizing Attendee Engagement: Effective In-Booth Tactics for B2B Exhibitions

Discover key strategies for creating engaging and memorable exhibition experiences in CEIR’s newest report series examining how to transform your exhibition presence and leave a lasting impression on attendees.

Turbocharge Your Exhibition Strategy with Data-driven Insights from the 2024 CEIR Index Report

The 2024 CEIR Index Report provides invaluable data for all industry sectors in addition to predictions on how the industry will perform through 2026. Read on for key insights taken from the report.

Value Based Selling and CEIR Research: A Key Combination

Dan Cole reflects on shifts within the sales environment since the pandemic, strategies that lead to successful exhibit and sponsorship sales, and how data from CEIR’s Exhibit and Sponsorship Sales Approaches Driving Revenue Growth study can help fine-tune sales strategies.

The B2B Exhibition Industry Recovery Forges On, Proving Its Resiliency Again

CEIR VP of Research Nancy Drapeau examines the latest industry forecast published in the 2024 CEIR Index Report and discussed in CEIR’s recent webinar with Tourism Economics President Adam Sacks.

Take Full Advantage of 2023 CEIR Research

Happy new year! As you plan for this year’s events, make sure you are up to date on CEIR data that can help you achieve your goals in 2024. Here’s a quick rundown of the CEIR research published in 2023 that you want to make sure you apply to your business strategies.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

Stay Up To Date

Join over 15,000 followers dedicated to learning the ins and outs of the exhibition and event industry!

Contact Us

12700 Park Central Drive
Suite 308
Dallas, TX 75251 USA
(972) 458-8002

Website Designed by

The premier resource for exhibition and event industry professionals

CEIR Reports

Categories

Stay Up To Date

Contact Us

Stay Up To Date