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Marketing Strategies that Captivate Audiences

Transform your marketing approach with insights from industry leaders who are redefining audience engagement. Sessions at Expo! Expo! 2024 explored how AI-powered social media strategies, authentic personal branding, and multi-channel marketing campaigns are revolutionizing exhibitions and events. These game-changing tactics aren’t just theoretical; they’re being implemented right now by forward-thinking professionals who are seeing remarkable results.

Set the Stage for Your Team to Perform at its Best

Step into the transformative world of workplace wellness with discoveries from the Reel Insights learning track at Expo! Expo! 2024. This compelling exploration unveils how mindful leadership, neuroscience-informed practices and strategic well-being initiatives can revolutionize organizational culture while alleviating workplace stress. Learn how industry experts are reshaping professional environments so that people and performance can thrive.

Shaping the Future of Exhibitions

At a time when exhibition professionals face unprecedented disruption and shifting attendee expectations, industry leaders are pioneering innovative approaches to deliver exceptional value. Discover how cutting-edge research, emerging technologies and adaptive strategies presented at Expo! Expo! IAEE's Annual Meeting & Exhibition 2024 are reshaping the future of exhibitions by setting new standards for success in 2025 and beyond.

What B2B Can Learn from B2C

Brittani Mathis and Lindsay Hubley share strategies they apply to their consumer events – SXSW and Overland Expo, respectively – to create experiences that captivate attendees and keep their shows on the cutting edge year over year.

READY, SET, GROW! Top 5 IAEE Career Development Opportunities in May

Spring has sprung at IAEE with an abundance of professional growth perfectly ripe for picking! Here’s a list of the webinars happening this month that will get your career flourishing and on track to sizzling by Summer.

CEM Spotlight on Jordan Gil, MFA, CEM

Jordan Gil, MFA, CEM shares how her #CEM designation enhances her career and contributions to the exhibitions and events industry.

CEM Spotlight on Perry Yang, CEM

Perry Yang, CEM shares how his #CEM designation enhances his career and contributions to the exhibitions and events industry.

Are You Selling Emotionally in an Intellectual World?

Troy Harrison, The Sales Navigator, discusses the value of approaching sales from an intellectual viewpoint.

Why Leaders Must Choose Compassion Over Empathy

Hall of Fame Speaker, Colette Carlson, CSP, CPAE asks why leaders should choose compassion over empathy.

Toxic Productivity: What It Is, How It Holds You Back, and What You Can Do Instead

Debbie Peterson, President and Keynote Speaker of Getting to Clarity, LLC. provides tips on how to handle toxic productivity.

Janet Sperstad on Trust, Trade Shows and How they Work Together: Part Two

Janet Sperstad, CMP-Fellow, breaks down the brain on trust and offers tips for show organizers on applying this information to make future events more successful.

Janet Sperstad on Trust, Trade Shows and How they Work Together: Part One

Janet Sperstad, CMP-Fellow discusses how trust and neuroscience relate to exhibition management.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

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