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Stop Waiting and Start HOLLERing

What if the thing holding your team back isn’t knowledge or ability, but hesitation? At Expo! Expo! 2026, bestselling author and professional improviser Judi Holler takes the stage to show you how to trade overthinking for bold, confident action. Get a sneak peek at what she’ll reveal and why you’ll walk away ready to holla!

Negotiation 101 for New Managers

New to management? Your negotiation skills are about to be put to the test as your stake in the results of vendor contracts, client terms, team agreements, etc. is now much higher. We asked expert Andrea Christopherson for a sneak peek at the tactics she will be sharing in IAEE’s upcoming webinar that will help turn nervous first-timers into confident dealmakers.

The Leadership Moments We Usually Miss

The moments that build (or break) team trust rarely show up on an agenda – they happen in the half-second pause before you respond to a crisis, mistake or frustrated colleague. Here, 2025 IAEE Educator of the Year Matthew Kalb dives into what's really happening in that pause and how to use it more intentionally for more productive leadership that will reinforce psychological safety and strengthen trust to build stronger, more resilient teams.

Rethinking Revenue in the Experience Economy

The old formula for trade show success is dying, and the organizers clinging to it are leaving massive revenue on the table. What if the path to stronger partnerships isn't about selling harder – it's about creating experiences so compelling that sponsors can't afford to miss out? Discover why the future belongs to event leaders who design for engagement first and let the investment follow.

Six Questions That Will Shape Your Exhibition Strategy in 2026

IAEE’s top leaders reveal why trust has become the industry’s scarcest resource, how younger generations are redefining ROI and which strategic shifts will separate thriving exhibitions from struggling ones in 2026. Get a sneak preview into the upcoming webinar that could reshape your approach to the year ahead.

Key Trends Shaping Our Industry in 2026

IAEE Chairperson Brian Pagel reveals why 2026 will separate the industry leaders who evolve from those who get left behind, tackling everything from AI-powered event planning to the death of the static booth. Discover the trends that will define success in an era where creating unforgettable in-person experiences is top priority.

Reflections on a Transformative Year

IAEE Chairperson Chuck Grouzard bids farewell to 2025, emphasizing that the exhibitions industry isn't just experiencing change—it's actively architecting its own transformation. From AI-driven innovation to intergenerational workforce shifts, he reflects on why this year marks a pivotal turning point where technology, community, and ethical leadership converge. Discover the key insights that will define which industry players lead the future and which get left behind.

Expo! Expo! Shapes the Future Through ONE EPIC EVENT

The trade show industry is evolving at lightning speed—and the data proves it. Discover why Expo! Expo! 2025 is breaking the mold by integrating learning directly onto the show floor, tackling sustainability head-on and creating an experience designed to transform how you think about events. Ready to shape the future instead of just watching it unfold?

The Ethics Behind Innovation

As technology reshapes the industry at lightning speed, IAEE Chair Chuck Grouzard explores how we can balance technological potential with human values and create trade shows that truly serve everyone.

Is Your Exhibition Leaving Money on the Table? Discover the Untapped Potential of Sponsorship

While most exhibition organizers focus heavily on space sales, global leaders are unlocking significant revenue growth through strategic sponsorship programs. Join industry veteran Tesi Baur as he reveals findings from a worldwide benchmark study and shares the innovative approaches that are transforming sponsorship into a profit-driving engine.

Thinking Like Economic Architects

In this thought-provoking piece, 2025 IAEE Chairperson Chuck Grouzard argues that the business events industry is sitting on untapped goldmines of data and insights that could transform how entire industries operate, with the power to create economic ecosystems worth $426.1 billion annually. Discover why the future belongs to those who can build adaptive economic platforms – and how your organization can lead this transformation.

Navigating Our Industry’s Digital Awakening

IAEE Chairperson Chuck Grouzard examines how forward-thinking organizers are leveraging AI-driven matchmaking, year-round digital engagement and data analytics to create experiences that make attendees fear missing out on future events. The question isn't whether your organization will adapt to this digital awakening, it's whether you'll lead the transformation or watch competitors leave you behind.
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