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X-WR-CALDESC:Events for IAEE
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260202T090000
DTEND;TZID=America/New_York:20260202T153000
DTSTAMP:20260404T232437
CREATED:20251006T203040Z
LAST-MODIFIED:20251006T203040Z
UID:10000429-1770022800-1770046200@www.iaee.com
SUMMARY:Event Marketing- CEM Week
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omni channel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: TBD \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/event-marketing-cem-week-02feb26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260203T090000
DTEND;TZID=America/Chicago:20260203T153000
DTSTAMP:20260404T232437
CREATED:20251006T203620Z
LAST-MODIFIED:20251006T203620Z
UID:10000430-1770109200-1770132600@www.iaee.com
SUMMARY:Selecting Service Contractors - CEM Week
DESCRIPTION:A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate\, source\, and contract for the services and products needed to produce a successful event. \nAfter completing this course\, the participant should be able to: \n\nExplain the role and responsibilities of the official service contractor (OSC)\nIdentify the purpose and types of specialty contractors\nExplain the role and responsibilities of an exhibitor-appointed contractor (EAC)\nDetermine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process\nDiscuss the importance of identifying who handles what service and how this can impact services or costs\nArticulate how local labor regulations impact events\, including labor rights\n\nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: TBD \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/selecting-service-contractors-cem-week-03feb26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_selecting-service-contractors.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260204T090000
DTEND;TZID=America/New_York:20260204T153000
DTSTAMP:20260404T232437
CREATED:20251006T204205Z
LAST-MODIFIED:20251006T204205Z
UID:10000431-1770195600-1770219000@www.iaee.com
SUMMARY:Floor Plan Development - CEM Week
DESCRIPTION:A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment\, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. \nAfter completing this course\, the participant should be able to: \n\nDefine elements of a successful floor plan\nAnalyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs\nIdentify factors that impact traffic flow on a floor plan to accommodate all populations of attendees\nIdentify the most common booths/stands used in a typical floor plan\nGain an understanding of safety protocols and procedures as they relate to floor plan development\nCreate a floor plan that incorporates the unique features of a venue or facility\nUnderstand and evaluate technology options and tools to maximize\, traffic flow\, sales\, and sponsorships\nIdentify various space assignment systems and how they affect the design of a floor plan\nAnalyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans\n\nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: TBD \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/floor-plan-development-cem-week-04feb26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_floor-plan-development.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260205T090000
DTEND;TZID=America/Chicago:20260205T153000
DTSTAMP:20260404T232437
CREATED:20251006T205117Z
LAST-MODIFIED:20251006T205117Z
UID:10000432-1770282000-1770305400@www.iaee.com
SUMMARY:Neuroscience of Exhibitions and Events - CEM Week
DESCRIPTION:Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that drive deeper meaning\, inspire innovation\, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation\, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think\, and how they think so you can drive the results you want from your show. \nAfter completing this course\, the participant should be able to: \n\nExamine why our brains are wired to socially connect\nDiscover ways to leverage social connectivity in your exhibitions and events\nIdentify five key factors that drive motivations\, behaviors\, and decision-making\nAnalyze meeting room design and exhibition floor layouts to deploy best practices\nCreate brain friendly environments that drive results\nDeconstruct event industry best practices and CEM standards through a neuroscience lens\n\nThis course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College. \nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: Janet Sperstad\, CMP-Fellow \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/neuroscience-of-exhibitions-and-events-cem-week-05feb26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_neuroscience-of-exhibitions-and-events.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260206T090000
DTEND;TZID=America/Chicago:20260206T153000
DTSTAMP:20260404T232437
CREATED:20251006T205822Z
LAST-MODIFIED:20251006T205822Z
UID:10000433-1770368400-1770391800@www.iaee.com
SUMMARY:Event Operations - CEM Week
DESCRIPTION:Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically\, sequentially and precisely. While managing logistics well is essential\, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before\, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. \nAfter completing this course\, the participant should be able to: \n\nIdentify teams for event and project timelines for key stakeholders\nEstablish show rules and regulations and their enforcement on-site\nDevelop a plan to manage the on-site exhibition operations\nExplain the components of on-site communications\nIdentify the exhibition cycle phases\nReview the roles of the on-site exhibition team\, including staff and vendors\nEvaluate the overall on-site operations\nConduct a post-event analysis\n\nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: TBD \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/event-operations-cem-week-06feb26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-operations.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260219T083000
DTEND;TZID=America/Chicago:20260219T143000
DTSTAMP:20260404T232437
CREATED:20251217T181242Z
LAST-MODIFIED:20251217T181242Z
UID:10000483-1771489800-1771511400@www.iaee.com
SUMMARY:Conference and Meeting Management - Virtual
DESCRIPTION:While planning and managing exhibitions and meetings share some common aspects\, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats. \nAfter completing this course\, the participant should be able to: \n\nIdentify different types of events and meetings\nCompare education and programming formats\nExplain adult learning theory\nSelect appropriate speakers for a program\nList common event space set-ups based on meeting type and size\nDescribe basic requirements for conference related housing\, travel and transportation\nPrepare Event Specification Guides and Function Set-up Orders\nOrganize ADA- compliant and accessible meetings (U.S. only)\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nInstructor: Donna Johnson\, CEM-AP\, CMP \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/conference-and-meeting-management-virtual-19feb26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_conference-and-meeting-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260224T083000
DTEND;TZID=America/Chicago:20260224T143000
DTSTAMP:20260404T232437
CREATED:20251217T182155Z
LAST-MODIFIED:20251217T182155Z
UID:10000484-1771921800-1771943400@www.iaee.com
SUMMARY:Exhibition and Event Sales - Virtual
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nIdentify and describe the key steps in the sales cycle\nDescribe the exhibition sales process\nUnderstand partnership and sponsorship sale process\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nDevelop an international sales strategy\nExplain the importance of providing exhibitors\, partners\, and sponsors with measurable ROI\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nInstructor: TBD \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/exhibition-and-event-sales-virtual-24feb26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260226T080000
DTEND;TZID=America/Chicago:20260226T170000
DTSTAMP:20260404T232437
CREATED:20260112T181940Z
LAST-MODIFIED:20260112T181940Z
UID:10000503-1772092800-1772125200@www.iaee.com
SUMMARY:CEM Preferred Provider: Exhibit Sales Roundtable (ESR)
DESCRIPTION:Exhibit Sales Roundtable (ESR) is a facilitated information-sharing experience for executives\, managers and professionals responsible for exhibit and sponsorship sales. If there’s a better way to sell exhibit space and sponsorships\, your peers will share it at ESR. A select group of no more than 30 professionals will participate in guided discussions\, facilitated networking\, and information sharing. Every ESR client takes away action-ready tactics\, proprietary data\, and insights for finding prospects and earning customers. \nMake valuable business relationships that will add value to your event and your work. Expand your circle of industry contacts. In good times and bad\, organizations with a greater breadth of knowledge and up-to-date information make the wisest decisions. ESR helps position your event to protect and maintain its market leadership. \nCredits: Eligible for 5.75 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/cem-preferred-provider-exhibit-sales-roundtable-esr-26feb26/
LOCATION:Convene (Rosslyn City Center) in Arlington\, VA\, 1201 Wilson Blvd.\, Arlington\, VA\, 22209\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
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