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Analytics

Informa Tech captures 31% of event attendees with Feathr

In this Feathr feature, learn how Informa Tech reached a new audience to significantly increase its event registrations.

WEC: Proving the value of in-person events

MPI's World Education Congress (WEC) has not missed a beat despite the pandemic, demonstrating that in-person events remain the top choice.

Association Forum’s live event sees 652% ROAS

In this Feathr feature, learn how Association Forum worked with Feathr to grow its Holiday Showcase.

MHI grows event attendance by 24% and reduces CPA by 20%

In this Feathr feature, learn how MHI worked with Feathr to grow event attendance by 24% and reduce cost per acquisition (CPA) by 20%.

The Omnicompetent Leader

IAEE President and CEO David Dubois talks about CEIR's Omnichannel Marketing Insights research, and the benefits it has to becoming a more effective leader.

Use COVID’s Seasonal Patterns to Plan Ahead

Epistemix forecasts COVID-19 seasonal patterns in helping to minimize the risk of the pandemic when planning your next event or operations.

How to Make Sense of Unstructured Data

Learn how you can select the right text analytics solution for your organization to help tell the story of the data with 4imprint.

Four Easy Steps To Make Your Registration Data Work For You

Originally posted on June 7, 2017 from TSNN Blog By: JD Hawley Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data […]

IAEE Awards Spotlight on Jenn Ellek, CMP: 2016 Outstanding Achievement in Marketing & Sales Award Winner

By Mary Tucker, Sr. PR/Communications Manager Jenn Ellek, CMP is Sr. Director of Trade Marketing & Communications for the National Confectioners Association. In 2016, she was recognized for her ability […]

4imprint Explains Marketing Attribution

Originally posted by 4imprint here. This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed. Source: Marketing Attribution Give credit […]

Understanding Your Audience

Originally published in Trade Show Executive, Apr 2015 Issue Crafting an experience. Creating engagement. These are mantras we live by and it seems simple enough. In reality it is very […]

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

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