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Dr. Peter Fader on How the Customer Centric Model Applies to Exhibitions: Part Three

The final installment of CEIR’s interview with Dr. Peter Fader focuses on the potential for a customer centric model in B2B exhibitions and creating the right corporate culture for its success.

Dr. Peter Fader on How the Customer Centric Model Applies to Exhibitions: Part Two

In part two of CEIR’s interview with Dr. Peter Fader, he explains how B2B exhibition organizers can apply the customer centricity model that has succeeded in consumer retail to amplify the return on investment of their events.

Dr. Peter Fader on How the Customer Centric Model Applies to Exhibitions: Part One

2023 CEIR Predict Keynote Speaker Dr. Peter Fader expands upon the insights he shared on customer centricity and what it means for B2B exhibitions.
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