The premier resource for exhibition and event industry professionals

Sales

Sponsorship Gold Rush: Unlock the Game-Changing Strategies That Turn Prospects into Profit

What if mastering the fundamentals of relationship-driven selling, strategic technology integration and purpose-aligned partnerships could transform struggling programs into thriving revenue generators? The Spotlight on Success learning track at Expo! Expo! 2024 delivered exactly that – practical strategies for building meaningful partnerships, leveraging technology for relationship management and aligning with evolving market demands to unlock unprecedented growth potential.

Break Down Silos by Strengthening Sales and Marketing Collaboration

Are your sales and marketing teams speaking different languages while trying to promote the same event? When these traditionally siloed departments join forces, they can create an unstoppable momentum that transforms attendee experiences and exhibitor satisfaction. Discover how forward-thinking exhibition organizers are turning departmental friction into powerful collaboration that drives measurable results.

8 Tips for Bridging the Gap Between Marketing and Sales Teams

The age-old divide between marketing and sales departments continues to challenge organizations, but by reimagining these departments as equal partners in the customer journey, companies can create a more powerful and cohesive approach to business growth.

Six Steps to a Quality Sales Call

Troy Harrison shares 6 tips to make each and every sales call count.

7 Steps to Finding Calm in the Chaos

Finding calm in the chaos can be a daunting task. By using certain strategies, one can minimize stress.

HIRED AT FIRST SIGHT?

How often do we hire based on sight? By planning and searching one can avoid a recruiting nightmare.

How to Prepare For a Sales Call

Making a sales call can be a daunting task. Being prepared and having a plan will give you a competitive advantage.

Can You Declare Independence?

The lines of time off and work sometimes blur together. How does one have a prominent balance between the two, and how does one begin to approach other options?

9 Ways to Build Resilience and Grit

Having resilience and grit are key to becoming successful. By utilizing certain techniques, one can create an unstoppable path.

Selling and Schmoozing

When we think of selling, many may equate that to schmoozing - drinks, golf, etc. No more! Read the latest Career Center blog on what selling is now and what you can do to conduct meaningful business relationships.

Pro Tips for Acing Today’s Virtual Sales Reality

Read key takeaways from last week’s IAEE Webinar from guest speaker Dr. Cindy McGovern of Orange Leaf Consulting on tips to master selling in a digital age.

How to Get a Testimonial – The Easiest Way

You will never have a better marketing piece than a testimonial from a happy customer. The trouble is that most salespeople don’t know how to get a testimonial.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

Stay Up To Date

Join over 15,000 followers dedicated to learning the ins and outs of the exhibition and event industry!

Contact Us

12700 Park Central Drive
Suite 308
Dallas, TX 75251 USA
(972) 458-8002

Website Designed by

The premier resource for exhibition and event industry professionals

Sales

Categories

Stay Up To Date

Contact Us