What if mastering the fundamentals of relationship-driven selling, strategic technology integration and purpose-aligned partnerships could transform struggling programs into thriving revenue generators? The Spotlight on Success learning track at Expo! Expo! 2024 delivered exactly that – practical strategies for building meaningful partnerships, leveraging technology for relationship management and aligning with evolving market demands to unlock unprecedented growth potential.
Are your sales and marketing teams speaking different languages while trying to promote the same event? When these traditionally siloed departments join forces, they can create an unstoppable momentum that transforms attendee experiences and exhibitor satisfaction. Discover how forward-thinking exhibition organizers are turning departmental friction into powerful collaboration that drives measurable results.
The age-old divide between marketing and sales departments continues to challenge organizations, but by reimagining these departments as equal partners in the customer journey, companies can create a more powerful and cohesive approach to business growth.
The lines of time off and work sometimes blur together. How does one have a prominent balance between the two, and how does one begin to approach other options?
When we think of selling, many may equate that to schmoozing - drinks, golf, etc. No more! Read the latest Career Center blog on what selling is now and what you can do to conduct meaningful business relationships.
Read key takeaways from last week’s IAEE Webinar from guest speaker Dr. Cindy McGovern of Orange Leaf Consulting on tips to master selling in a digital age.
You will never have a better marketing piece than a testimonial from a happy customer. The trouble is that most salespeople don’t know how to get a testimonial.
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