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T3 Expo applies design thinking to IAEE’s Expo! Expo!

Read how Expo! Expo! partner, T3 Expo took our brand and brought it to life in New Orleans!

Published by T3 Expo on December 10, 2018

The International Association of Exhibitions and Event (IAEE) will be celebrating its 90th anniversary in New Orleans, LA this week; and, it wanted to use the anniversary to demonstrate how the organizations is poised for growth. The IAEE was looking for a partner that could bring something new and creative to IAEE and its attendees. It was looking for a new vision for its show design, an inside/out approach and a way to bring together the rich history of the IAEE along with bright future.

IAEE chose T3 Expo as its partner and official contractor because T3 Expo was able to put together a unique one-of-a-kind proposal that outlined all of the elements that IAEE wanted and more.

T3 Expo’s corporate experience applied to IAEE’s new trade show models, design and innovation combined with the company’s creativity stood out to IAEE. T3 Expo also gave IAEE some additional strategic counsel that would allow its new brand to be shared from the inside out and to have it come alive in a unique and fun way for every attendee.

IAEE recently went through creating a new brand—that included a new look and feel — using hexagon shapes of blues and greens. T3 Expo proposed incorporating the new branding into the elements of the show. In addition, T3 Expo will place various sized hexagon shapes on the floor – creating pathways to different stations and exhibitions.

T3 Expo also proposed bringing the vibe of New Orleans into the event by infusing blends of French, Spanish and U.S history- and acknowledging the 300th anniversary of the City (founded in 1718).

The rows of exhibitions will be labeled with famous streets of the City, such as Duval Street, instead of traditional numbers. In addition, T3 Expo will take inspiration from different areas of the city that represent its culture: a Voodoo Lounge; Inspiration Alley, and elements from Crescent Park and the French Market. This will all come to life through different landmarks throughout the show floor as well as strategically placed musicians, street performers, a unique DJ and artists.

For more information about IAEE, give us a call or check out the IAEE site at

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