Sandra Vitale, CEM leverages her newly earned Certified in Exhibition Management (CEM) designation to elevate her strategic approach in the exhibitions and events industry. As Client Services Manager for GES Canada, she brings more than a decade of trade show production expertise, refined through comprehensive vendor management and event execution skills. Her CEM certification represents a commitment to professional development, equipping her with advanced insights to drive innovation and excellence in client service delivery.
Here, Sandra shares how her CEM designation will sharpen her strategic capabilities, deepen her industry knowledge and provide her with advanced tools to optimize event management processes at GES Canada.
How has the CEM designation helped in your career?
The CEM designation has been a powerful catalyst for growth and development, and enhanced professional credibility.
Why is it important to maintain the CEM designation?
Keeping the CEM designation is essential for staying at the forefront of the events industry!
What made you want to obtain your CEM designation?
I was driven to obtain my CEM designation by my passion for the industry, and for excellence and growth.
What advice would you give to an aspiring individual who wants to apply for the CEM program?
The CEM program offers an in-depth and comprehensive experience that goes beyond the basics. It immerses you fully, providing valuable insights and practical skills that empower you to excel.
How did you start your career in this industry?
I began my career in the events industry by organizing and managing golf tournaments. I then transitioned to event planning and later moved into producing and running trade shows.
How have you made a difference with your show or with working with a client by applying the knowledge you gained by obtaining your CEM designation?
The CEM designation has impacted how I approach my shows and interact with clients. It has altered my perspective, enabling me to provide a more informed and detailed opinion.
What was it that you did or implemented right after obtaining your CEM?
Upon obtaining my CEM, I recognized the importance of applying my skills effectively. It has played a crucial role in how I shape the way I structure my shows.
What did you like most about the CEM Learning Program?
The CEM Learning Program is an exciting initiative that empowers participants with knowledge and skills. Through an interactive curriculum, I was encouraged to explore new ideas and apply these insights in real-world scenarios.