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A New Spin on Audience Engagement

If you’re looking for compelling ways to engage your event audience year-round, stop spinning your wheels and try looking outside of the realm of events for inspiration.

B2B Exhibition Attendees Seek Engagement with Product Technical Experts – How Does Your Exhibit Booth Fare in Meeting This Need?

By Nancy Drapeau, PRC; Dr. Christophe Haon, Marketing Professor, Grenoble Ecole de Management; Dr. Trina Sego, Marketing Professor, University of Waikato, New Zealand; Dr. Shikhar Sarin, Marketing Professor, University of […]

When Your Event Can’t Go Virtual

By: Betsy Jacoby-Greenleaf, CEM of Jacoby Expo & Events A recent CEIR survey showed that 69% of show organizer executives who have cancelled their event are considering one or more […]

The Ninja Future of the Second Stage COVID-19 World

By Gary Shapiro The coronavirus outbreak created – and continues to cause – economic disruption and cancellation of many events. As events slowly return, they will be different. Organizers and […]

Uncertain Future for Authority Built on Convention Business

CEIR CEO, Cathy Breden, CMP, CAE, CEM shares insights on the future of the exhibitions industry in Boston amidst COVID-19.

CEIR Insights on COVID-19 Impact on Exhibitions Industry

Key findings from a survey conducted by the Center for Exhibition Industry Research (CEIR) reveal that 2020 is not a complete loss for the business-to-business exhibitions industry if COVID-19 is brought under control

Positive Indicators for AAPEX

How is AAPEX coping with COVID-19? Jessica Finnerty, CEM of the Auto Care Association shares positive indicators of their show.

CEIR Insights on COVID-19 Impact on Exhibitions Industry

The Exhibition Industry’s New Normal

Industry veteran, Doug Ducate, CEM, CMP shares what the new normal for the exhibitions industry will hold post COVID-19.

Dealing with the Unexpected and What to Expect Next

By: Cathy Breden, CMP, CAE, CEM CEIR CEO When I began writing this article for the quarterly newsletter several weeks ago, I never thought our industry would be in the […]

Dealing with the Unexpected and What to Expect Next

CEIR CEO Cathy Breden, CMP, CAE, CEM shares her insights on what opportunities may arise once the B2B exhibitions industry recovers from COVID-19

Taking Inventory of Your B2B Exhibition’s Use of Digital

By Nancy Drapeau, PRC, VP of Research, CEIR While the global pandemic persists, many in the industry wonder what to do to assure B2B exhibitions will resurge once the crisis […]

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