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Event marketing

CEIR Research Council Spotlight on Jackie James

CEIR Research Council Member Jackie James shares how she and Informa Markets use CEIR research to maximize their goals and objectives.

New COVID-19 Risk Assessment Tool for Mexican and Canadian Event Planners

CEIR's Nancy Drapeau, IPC, VP of Research presents why Epistemix's forecasts can help planning events safely.

WEC: Proving the value of in-person events

MPI's World Education Congress (WEC) has not missed a beat despite the pandemic, demonstrating that in-person events remain the top choice.

What You Need to Know About the New Ways of Marketing Your Events

How has event marketing changed due to COVID-19? Read the write-up on the previously held #IAEE webinar, “Event Marketing, Then and Now: 10 Ways COVID-19 Has Changed the Future of Attendee Acquisition.”

Using CEIR Data – A Marketer’s Perspective on Planning in 2022

How does one marketer use CEIR data for planning during uncertain times. Find out here.

Marketing in a Pandemic-Focused World

By: Nicole Bowman, MBA, VP of Marketing & Communications, IAEE and CEIR 2020 has been a real train wreck. Let’s just get that out there and deal with it. I […]

A New Spin on Audience Engagement

If you’re looking for compelling ways to engage your event audience year-round, stop spinning your wheels and try looking outside of the realm of events for inspiration.

CEIR Rewind: A Look at 2019

Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, […]

When Innovating – Protect and Enhance Valued Aspects of the F2F Marketing Experience

By Nancy Drapeau, PRCCEIR Research Director I just returned from SISO’s Executive Leadership Conference that took place this week in Atlantic City. The venue, Revel, and the city did a […]

Creativity Leads to Engagement

By Cathy Breden, CAE, CMPManaging Director, Center for Exhibition Industry Research Exhibition organizers strive for our events to be innovative and relevant to our different audiences. Doing so will hopefully […]

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