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Considerations for Riding the COVID-19 Wave and Avoiding a Wipe Out

CEIR's VP of Research, Nancy Drapeau, PRC is positive that B2B exhibitions will return. She shares critical data and insights on how to ride out the COVID-19 wave.

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part Two

In this two-parter, Robyn Davis of Exhibitors WINH LLC continues sharing her top takeaways from CEIR's Head of Marketing Insight series.

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part One

Robyn Davis of Exhibitors WINH LLC shares her top takeaways from CEIR's Head of Marketing Insight series.

B2B Exhibition Attendees Seek Engagement with Product Technical Experts – How Does Your Exhibit Booth Fare in Meeting This Need?

By Nancy Drapeau, PRC; Dr. Christophe Haon, Marketing Professor, Grenoble Ecole de Management; Dr. Trina Sego, Marketing Professor, University of Waikato, New Zealand; Dr. Shikhar Sarin, Marketing Professor, University of […]

Remember, Though the B2B Exhibitions Industry is Paused, It Is Resilient

By Nancy Drapeau, PRC, VP of Research, CEIR First of all, my heart goes out to our global community, stay safe. Thanks are in order for the bravery of all […]

CEIR Rewind: A Look at 2019

Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, […]