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The Expert View from Capitol Hill and What it Means for You

The Exhibitions & Conferences Alliance’s Tommy Goodwin is back with the latest policy updates impacting exhibitions and events! His upcoming webinar will provide a rundown of critical developments from Capitol Hill on taxes, tariffs, talent and travel – the four key policy areas shaping the industry in 2026. Get the insider perspective on how these changes will affect you and discover how you can effectively advocate for our industry.

Rebel Marketing with a Cause (Better Yet – Results!)

Think you know event marketing? See if you’re right! We talked to the CEO who’s generated over $400 million by breaking “best practice” marketing rules and who will be sharing real strategies in IAEE’s upcoming webinar on how to fill events with the right audience. Read on to discover what’s actually working so you can see the difference in your next event marketing campaign.

Event Pros Share How They’re Winning with AI

Industry veterans pull back the curtain on their AI experiences to reveal not just their biggest wins, but also the failures that taught them valuable lessons. Get an exclusive preview of the real-world strategies driving revenue and transforming attendee experiences that will be presented in the upcoming IAEE webinar on the latest AI innovations for B2B events.

Raise Your ROI Like You Mean It

Discover the mindset shift and tactical approaches that separate sellers who excel on the exhibition floor from the pack in this interview with international trade show expert Han Leenhouts. His upcoming webinar will explore the battle-tested strategies that transform dead booth time into profit-generating conversations.

How Top Event Pros are Slaying the Data Revolution (Hint: It Goes Way Beyond the Badge Scan)

Leading organizers aren't just collecting data, they’re weaponizing it to create experiences that attendees love and sponsors simply cannot ignore. Discover the game-changing strategies that separate successful exhibitions and events professionals from those flying blind with outdated approaches.

Ask and You Shall Receive: Voice-Activated AI in Events

Exhibitions and events professionals are exploring how voice-activated AI can enhance attendee experiences and streamline operations at their shows. In this exclusive interview, TurnoutNow’s CEO shares the technology behind Event Copilot while APCO International’s events leader discusses their real-world implementation experience. Learn practical insights about AI adoption, implementation strategies and ethical considerations that matter in today’s business events.

Stop Counting Seats and Start Igniting Sparks

Discover the revolutionary “Vibe Eventing” methodology that is transforming traditional marketing from predictable content dumps into electrifying energy transfers. Dahlia El Gazzar challenges everything you thought you knew about measuring event success in her upcoming IAEE webinar and teaches you how to achieve those coveted “Eyes Light Up” moments from attendees.

Conquering the “Difficult” Colleague Challenge

What if that “difficult” colleague you either avoid or clash with could become your most surprisingly productive collaborator? Leadership expert Sharon Andrade exposes how the most successful teams have cracked the code on turning communication differences into competitive advantages.

Navigating Washington’s Policy Shifts and Their Effect on Business Events

From tariffs affecting international exhibitors to evolving tax policies impacting event budgets, Washington's policy decisions are quietly reshaping the exhibitions and events industry. The changes ahead could dramatically impact business events’ bottom line as well as international participation. ECA’s Tommy Goodwin breaks down the four key areas every industry professional should understand to stay competitive and compliant.

Chatbots and Connections and Conversions – Oh My!

Exhibitions and events professionals are buzzing about AI chatbots that can answer thousands of attendee questions instantly while delivering personalized experiences that rival human interaction. Read on as industry innovators Michelle Metter and Kristin Martinez reveal how their custom AI solutions are revolutionizing stakeholder engagement and dramatically cutting operational workloads.

Supercharge Revenue Growth by Aligning Your Sales and Marketing Teams

When sales and marketing teams operate in perfect synchrony, the results can be transformative. Kierra Tobiere specializes in fostering cross-functional collaboration that helps teams create a powerful revenue-generating engine that drives exponential business growth while maximizing every sponsorship opportunity. Here, she shares strategies that can boost your teams’ performance and, ultimately, everyone’s bottom line.

How Top Event Pros Drive ROI for Attendees and Sponsors

Exhibition and event professionals face the constant challenge of delivering measurable value to attendees and sponsors. In advance of IAEE’s upcoming webinar that will reveal the strategic framework behind today's most successful shows, presenter and industry veteran Ross Sawai offers insights into cracking the code to creating engagement that translates to real business results.
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