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Stop Blasting, Start Guiding: How Strategic Communication Drives Event Success

The difference between a forgettable event and a transformative one often comes down to a single question: did your communications guide people, or just inform them? IAEE’s Nicole Bowman and Beverly Elliott break down the communication framework behind Expo! Expo! 2025 to share exactly how well-timed nudges and intentional messaging drive stronger engagement, happier exhibitors and measurable results.

Your Voice Matters in Shaping the Industry’s Future

Washington’s decisions on trade, travel and taxes will directly impact 2026 exhibitions and events. Join ECA’s Tommy Goodwin as he breaks down the policy priorities that matter most in his upcoming webinar and shows you how to make your voice heard where it counts. Read on for a preview of what’s at stake for your business and why now is the time to get involved.

Seal the Deal: Your Blueprint for Event Sales Success

The difference between struggling to fill your expo floor and securing record-breaking sponsorship revenue often comes down to a few strategic shifts. Jennifer Kerhin reveals the research-backed strategies, proven tactics and analytics frameworks that separate top-performing event sales professionals from the rest, as well as what participants in her upcoming master certificate series will learn. Prepare to ace this turning point for your sales success!

Inside Expo! Expo!’s Green Revolution

Learn how Expo! Expo! 2025 tackled the environmental, social and economic challenges of large-scale sustainability – from overcoming common obstacles during planning and execution to implementing innovative solutions that minimized environmental impact while fostering economic resilience. Six industry experts share comprehensive strategies that can transform your approach to sustainable event planning.

Six Questions That Will Shape Your Exhibition Strategy in 2026

IAEE’s top leaders reveal why trust has become the industry’s scarcest resource, how younger generations are redefining ROI and which strategic shifts will separate thriving exhibitions from struggling ones in 2026. Get a sneak preview into the upcoming webinar that could reshape your approach to the year ahead.

Ready, Set, GROW! How to Thrive with IAEE

Discover the hidden gems in your IAEE membership that could transform your career in 2026. Join our expert panel as they reveal insider strategies for maximizing educational opportunities, networking connections and professional resources you might not even know you have access to. Don't miss this chance to unlock the full potential of your membership!

Expert Strategies for Exhibition Success in a Transformed Economy

The economic rulebook has been rewritten in 2025, and exhibition organizers are navigating uncharted territory. In this exclusive interview, CEIR's top economist and research chief reveal which sectors are poised for explosive growth, which face serious headwinds, and the specific economic signals you should be monitoring right now. Discover the strategies that will separate thriving events from struggling ones in the months ahead.

The Expert View from Capitol Hill and What it Means for You

The Exhibitions & Conferences Alliance’s Tommy Goodwin is back with the latest policy updates impacting exhibitions and events! His upcoming webinar will provide a rundown of critical developments from Capitol Hill on taxes, tariffs, talent and travel – the four key policy areas shaping the industry in 2026. Get the insider perspective on how these changes will affect you and discover how you can effectively advocate for our industry.

Rebel Marketing with a Cause (Better Yet – Results!)

Think you know event marketing? See if you’re right! We talked to the CEO who’s generated over $400 million by breaking “best practice” marketing rules and who will be sharing real strategies in IAEE’s upcoming webinar on how to fill events with the right audience. Read on to discover what’s actually working so you can see the difference in your next event marketing campaign.

Event Pros Share How They’re Winning with AI

Industry veterans pull back the curtain on their AI experiences to reveal not just their biggest wins, but also the failures that taught them valuable lessons. Get an exclusive preview of the real-world strategies driving revenue and transforming attendee experiences that will be presented in the upcoming IAEE webinar on the latest AI innovations for B2B events.

Raise Your ROI Like You Mean It

Discover the mindset shift and tactical approaches that separate sellers who excel on the exhibition floor from the pack in this interview with international trade show expert Han Leenhouts. His upcoming webinar will explore the battle-tested strategies that transform dead booth time into profit-generating conversations.

How Top Event Pros are Slaying the Data Revolution (Hint: It Goes Way Beyond the Badge Scan)

Leading organizers aren't just collecting data, they’re weaponizing it to create experiences that attendees love and sponsors simply cannot ignore. Discover the game-changing strategies that separate successful exhibitions and events professionals from those flying blind with outdated approaches.
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