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Six Questions That Will Shape Your Exhibition Strategy in 2026

IAEE’s top leaders reveal why trust has become the industry’s scarcest resource, how younger generations are redefining ROI and which strategic shifts will separate thriving exhibitions from struggling ones in 2026. Get a sneak preview into the upcoming webinar that could reshape your approach to the year ahead.

Key Trends Shaping Our Industry in 2026

IAEE Chairperson Brian Pagel reveals why 2026 will separate the industry leaders who evolve from those who get left behind, tackling everything from AI-powered event planning to the death of the static booth. Discover the trends that will define success in an era where creating unforgettable in-person experiences is top priority.

Reflections on a Transformative Year

IAEE Chairperson Chuck Grouzard bids farewell to 2025, emphasizing that the exhibitions industry isn't just experiencing change—it's actively architecting its own transformation. From AI-driven innovation to intergenerational workforce shifts, he reflects on why this year marks a pivotal turning point where technology, community, and ethical leadership converge. Discover the key insights that will define which industry players lead the future and which get left behind.

Expo! Expo! Shapes the Future Through ONE EPIC EVENT

The trade show industry is evolving at lightning speed—and the data proves it. Discover why Expo! Expo! 2025 is breaking the mold by integrating learning directly onto the show floor, tackling sustainability head-on and creating an experience designed to transform how you think about events. Ready to shape the future instead of just watching it unfold?

The Ethics Behind Innovation

As technology reshapes the industry at lightning speed, IAEE Chair Chuck Grouzard explores how we can balance technological potential with human values and create trade shows that truly serve everyone.

Is Your Exhibition Leaving Money on the Table? Discover the Untapped Potential of Sponsorship

While most exhibition organizers focus heavily on space sales, global leaders are unlocking significant revenue growth through strategic sponsorship programs. Join industry veteran Tesi Baur as he reveals findings from a worldwide benchmark study and shares the innovative approaches that are transforming sponsorship into a profit-driving engine.

Thinking Like Economic Architects

In this thought-provoking piece, 2025 IAEE Chairperson Chuck Grouzard argues that the business events industry is sitting on untapped goldmines of data and insights that could transform how entire industries operate, with the power to create economic ecosystems worth $426.1 billion annually. Discover why the future belongs to those who can build adaptive economic platforms – and how your organization can lead this transformation.

Navigating Our Industry’s Digital Awakening

IAEE Chairperson Chuck Grouzard examines how forward-thinking organizers are leveraging AI-driven matchmaking, year-round digital engagement and data analytics to create experiences that make attendees fear missing out on future events. The question isn't whether your organization will adapt to this digital awakening, it's whether you'll lead the transformation or watch competitors leave you behind.

Trade Shows as Global Connectors

As we navigate an increasingly fragmented world, IAEE Chairperson Chuck Grouzard reveals why trade shows have evolved far beyond simple transactions to become powerful "living laboratories" where spontaneous collaboration sparks solutions to the biggest global business challenges. Discover how industry leaders are redefining success metrics, championing sustainability and proving that meaningful human connections remain irreplaceable in our digital age, and why the stakes have never been higher for getting this right.

The Horizon for Our Evolving Workforce

As the U.S. workforce faces its most dramatic generational shift with 11,000 Americans turning 65 daily, IAEE Chairperson Chuck Grouzard presents a compelling roadmap for transforming potential crisis into unprecedented opportunity.

From Potential to Power: Mentorship Builds Unstoppable Leaders

What if the secret to organizational success isn’t hiring the perfect leader, but creating them from within? Forward-thinking companies are using strategic mentorship programs to transform entire organizational cultures and build leadership pipelines that drive sustained competitive advantage. Read on to learn how mentorship can empower leaders and create collaborative environments where everyone thrives.

Lifting Our Industry Through Recognition

Recognition builds more than pride, it creates the resilient professional community our industry needs to thrive. IAEE Chairperson Chuck Grouzard explores how celebrating excellence inspires innovation, attracts talent and transforms our collective future.
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