BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IAEE - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IAEE
X-ORIGINAL-URL:https://www.iaee.com
X-WR-CALDESC:Events for IAEE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20270314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20271107T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260304T103000
DTEND;TZID=America/Chicago:20260304T111500
DTSTAMP:20260421T062032
CREATED:20260123T145048Z
LAST-MODIFIED:20260123T145048Z
UID:10000526-1772620200-1772622900@www.iaee.com
SUMMARY:Exhibitions & Events Amidst Uncertainty: 8 Questions For 2026 In Washington\, D.C.
DESCRIPTION:Webinar Description: \nNew year\, new political and policy uncertainty? What happens in the White House and on Capitol Hill in 2026 will have a far-reaching impact throughout the business and professional events industry. What can you expect from Washington\, D.C. this year? What policy issues are ECA and IAEE focused on in 2026? How can industry leaders and advocates get involved?  For answers to these questions and more\, please join ECA’s Executive Vice President\, Tommy Goodwin\, as she shares the latest news from inside the Beltway and goes behind the headlines to show you how what happens in Washington\, D.C.\, will impact what happens on the show floor. \nLearning objectives: \n\nUnderstand the 8 key politics and policy questions that will impact the industry this year\n\n\nLearn about IAEE and ECA’s top 2026 public policy priorities\n\n\nFind out how you can get involved on behalf of IAEE and the broader industry.\n\nIAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 clock hours towards CEM recertification. \nPresenter(s): Tommy Goodwin\, FASAE\, CAE\, PMP\, CMP  \nSponsor(s): New Orleans Morial Convention Center and New Orleans & Company 
URL:https://www.iaee.com/event/exhibitions-events-amidst-uncertainty-8-questions-for-2026-in-washington-d-c-04mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260305T103000
DTEND;TZID=America/Chicago:20260305T113000
DTSTAMP:20260421T062032
CREATED:20251104T192023Z
LAST-MODIFIED:20260219T172929Z
UID:10000460-1772706600-1772710200@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Sales & Sponsorship: Part 1 Sales Strategy & Research
DESCRIPTION:Webinar Description:  \nThis is the first session in a dynamic three-part webinar series led by the esteemed CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.  \nLearning Objectives:  \n\nIdentify the core elements of a successful exhibit and sponsorship sales strategy. \n\n\nApply research methods to build prospect lists and align offerings with market needs. \n\n\nDevelop the prospectus to support the organization’s revenue goals. \n\nCredit: This webinar is eligible for 1 clock hour towards the CEM recertification.  \nRegistration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).  \nFull Series:  \n5 MARCH (10:30 am – 11:30 am CST) – IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research \n12 MARCH (10:30 am – 11:30 am CST) – IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work \n19 MARCH (10:30 am – 11:30 am CST) – IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review \nCan’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.  \nPresenter: CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP  \nSponsors: New Orleans Morial Convention Center and New Orleans & Company 
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-sales-sponsorship-part-1-sales-strategy-research-05mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260305T103000
DTEND;TZID=America/Chicago:20260305T113000
DTSTAMP:20260421T062032
CREATED:20251104T224231Z
LAST-MODIFIED:20260313T185536Z
UID:10000463-1772706600-1772710200@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Sales & Sponsorship
DESCRIPTION:Webinar Description:  \nThis is this dynamic three-part webinar series led by the esteemed CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. Save time and money by registering for this impactful 3-part series!   \n5 March 2026   \nIAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 1: Sales Strategy & Research \n12 March 2026  \nIAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 2: Sales Tactics That Work \n19 March 2026  \nIAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 3: Analytics and Review \nCredit: This webinar is eligible for 1 clock hour towards the CEM recertification.  \nRegistration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).  \nCan’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.  \nPresenter: CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP  \nSponsors: New Orleans Morial Convention Center and New Orleans & Company 
URL:https://www.iaee.com/event/iaee-specialty-webinar-series-mastering-expo-event-sales-full-3-part-series-05mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260311T103000
DTEND;TZID=America/Chicago:20260311T111500
DTSTAMP:20260421T062032
CREATED:20260211T173834Z
LAST-MODIFIED:20260220T173611Z
UID:10000536-1773225000-1773227700@www.iaee.com
SUMMARY:The Role Of Communication Strategy In Event Success
DESCRIPTION:Webinar Description: \nCommunication is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation\, exhibitor value\, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study\, we’ll examine how clear guidance\, pre-event communications\, and well-timed nudges shape attendee and exhibitor behavior before\, during\, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle. \nLearning Objectives: \n\nFind out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle\, using IAEE’s Expo! Expo! 2025 as a case study.\nLearn how to develop a strategic communication framework that integrates clear guidance\, pre-event messaging\, and timely nudges to enhance participant engagement and exhibitor value.\nDiscover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.\n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock hour towards CEM recertification. \nPresenter(s): Nicole Bowman\, MBA\, CEM-AP\, Vice President of Marketing and Communications\, IAEE and Beverly Elliott\, CEM\, Account Manager\, Exhibitions & Sales\, IAEE and Kendra Black\, Website Product Manager\, Swapcard \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/the-role-of-communication-strategy-in-event-success-11mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260312T103000
DTEND;TZID=America/Chicago:20260312T113000
DTSTAMP:20260421T062032
CREATED:20251104T205724Z
LAST-MODIFIED:20260219T172412Z
UID:10000461-1773311400-1773315000@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Sales & Sponsorship: Sales Tactics That Work (Part 2)
DESCRIPTION:Webinar Description:  \nThis is the second session in a dynamic three-part webinar series led by the esteemed CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session\, participants will learn a variety of proven sales tactics.   \nLearning Objectives:  \n\nWrite effective sales and phone scripts and utilize them for effective outreach tactics \n\n\nUncover potential exhibitor/sponsor needs by asking the right questions. \n\n\nConfidently handle objections and negotiations to secure commitments. \n\nCredit: This webinar is eligible for 1 clock hour towards the CEM recertification.  \nRegistration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).  \nCan’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.  
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-sales-sponsorship-sales-tactics-that-work-part-2-12mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260318T103000
DTEND;TZID=America/Chicago:20260318T111500
DTSTAMP:20260421T062032
CREATED:20260211T203532Z
LAST-MODIFIED:20260226T174622Z
UID:10000537-1773829800-1773832500@www.iaee.com
SUMMARY:CEIR Report: The Voice of Young Professionals - What They Value Most On The Show Floor & How To Deliver It
DESCRIPTION:Webinar Description: \nAs Gen Z and young Millennials become a growing presence on B2B trade show floors\, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out\, CEIR went straight to young professionals\, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life. \nIn this session\, CEIR convenes young professionals to react to the research results\, share real-world examples of when trade shows succeed (and fall short)\, and offer candid ideas for how organizers and exhibitors can strengthen show floor engagement.\nCEIR Vice President of Research Nancy Drapeau\, IPC\, and her Gen Z colleague\, Natali Tsalikis\, will be joined by young professional panelists Jackie Gronske and Liam McNicholl for a dynamic\, moderated conversation. If you’re looking to better engage the next generation of attendees and ensure your event remains relevant and impactful\, this is a session you won’t want to miss. \nLearning Objectives:\n• Discover how to pinpoint the core elements of show floor engagement that matter most to Gen Z and young Millennial attendees\n• Explore real examples of how organizers and exhibitors are successfully delivering on these expectations\n• Gain practical recommendations directly from young professionals on where to focus next to strengthen engagement and long-term value \nIAEE webinars are free to members and available to non-members for $49. Upon completion\, this session is eligible to earn 0.75 Clock hour towards CEM recertification. \nPresenter(s): Nancy Drapeau\, IPC\, VP of Research\, CEIR; Natali Tsalikis\, M.S.\, Junior Market Researcher\, CEIR; Liam McNicholl\, Exhibitor Experience Manager\, Society of Interventional Radiology; Jackie Gronske\, CEM\, Senior Manager\, Exhibits and Sponsorship\, American Institute of Architects \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/ceir-report-the-voice-of-young-professionals-what-they-value-most-on-the-show-floor-how-to-deliver-it-18mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260319T103000
DTEND;TZID=America/Chicago:20260319T113000
DTSTAMP:20260421T062032
CREATED:20251104T214912Z
LAST-MODIFIED:20260219T172511Z
UID:10000462-1773916200-1773919800@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Sales & Sponsorship: Analytics and Review (Part 3)
DESCRIPTION:Webinar Description:  \nThis is the third session in a dynamic three-part webinar series led by the esteemed CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what\, how and when to dive into analytics and what areas to focus on for reviewing event ROI.  \nLearning Objectives:  \n\nEvaluate sales performance using key metrics\, dashboards\, and pipeline tracking in your CRM. \n\n\nLearn to translate sales analytics into actionable strategies for future revenue growth. \n\n\nConduct a structured post-show review to identify successes and areas for improvement. \n\nCredit: This webinar is eligible for 1 clock hour towards the CEM recertification.  \nRegistration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).  \nCan’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.  \nPresenter: CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP  \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-sales-sponsorship-analytics-and-review-part-3-19mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260325T103000
DTEND;TZID=America/Chicago:20260325T111500
DTSTAMP:20260421T062032
CREATED:20260126T184242Z
LAST-MODIFIED:20260126T184954Z
UID:10000528-1774434600-1774437300@www.iaee.com
SUMMARY:Thriving as an Independent Event Organizer: Best Practices and Pitfalls to Avoid
DESCRIPTION:Webinar Description:  \nExplore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins\, CMP\, and Necoya L. Tyson\, CEM-AP\, CGMP\, CCEP. This 45-minute session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid\, helping you build a successful and sustainable career as an independent event professional.  \nLearning Objectives:  \n\nIdentify the various roles and opportunities available to independent event organizers\, including how to effectively augment teams within associations or larger organizations. \n\n\nApply best practices for managing independent event projects\, from initial planning through execution\, to ensure seamless collaboration and successful outcomes. \n\n\nRecognize common pitfalls and challenges faced by independent event organizers and develop strategies to avoid or overcome these obstacles. \n\nIAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 clock hours towards CEM recertification.  \nPresenter(s): Jennifer D. Collins\, CMP\, and Necoya L. Tyson\, CEM-AP\, CGMP\, CCEP 
URL:https://www.iaee.com/event/thriving-as-an-independent-event-organizer-best-practices-and-pitfalls-to-avoid-25mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
END:VCALENDAR