CEIR Report: The Voice of Young Professionals – What They Value Most On The Show Floor & How To Deliver It

Webinar Description:

As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life.

In this session, CEIR convenes young professionals to react to the research results, share real-world examples of when trade shows succeed (and fall short), and offer candid ideas for how organizers and exhibitors can strengthen show floor engagement.
CEIR Vice President of Research Nancy Drapeau, IPC, and her Gen Z colleague, Natali Tsalikis, will be joined by young professional panelists Jackie Gronske and Liam McNicholl for a dynamic, moderated conversation. If you’re looking to better engage the next generation of attendees and ensure your event remains relevant and impactful, this is a session you won’t want to miss.

Learning Objectives:
• Discover how to pinpoint the core elements of show floor engagement that matter most to Gen Z and young Millennial attendees
• Explore real examples of how organizers and exhibitors are successfully delivering on these expectations
• Gain practical recommendations directly from young professionals on where to focus next to strengthen engagement and long-term value

IAEE webinars are free to members and available to non-members for $49. Upon completion, this session is eligible to earn 0.75 Clock hour towards CEM recertification.

Presenter(s): Nancy Drapeau, IPC, VP of Research, CEIR; Natali Tsalikis, M.S., Junior Market Researcher, CEIR; Liam McNicholl, Exhibitor Experience Manager, Society of Interventional Radiology; Jackie Gronske, CEM, Senior Manager, Exhibits and Sponsorship, American Institute of Architects

Sponsors: New Orleans Morial Convention Center and New Orleans & Company