IAEE Master Series Certificate: Event Sales & Sponsorship: Analytics and Review (Part 3)

Webinar Description: 

This is the third session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI. 

Learning Objectives: 

• Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM. 

• Learn to translate sales analytics into actionable strategies for future revenue growth. 

• Conduct a structured post-show review to identify successes and areas for improvement. 

Credit: This webinar is eligible for 1 clock hour towards the CEM recertification. 

Registration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149). 

Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey. 

Presenter: CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP 

Sponsors: New Orleans Morial Convention Center and New Orleans & Company