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Industry professionals face unprecedented uncertainty, but new CEIR research reveals surprising strategies for success in turbulent times. Discover how leading organizers are adapting to current challenges and why simply tracking the right metrics – before making any changes – could be your competitive advantage in today's uncertain market.
The exhibition industry landscape is shifting beneath our feet, leaving professionals wondering where to place their next strategic step. In our exclusive interview with CEIR's leading analysts, we uncover critical insights intelligence you need for planning. Join us as we explore what’s working, what’s changing and how to position your events for success in an increasingly unpredictable business environment.
Economic and marketing shifts are reshaping how we connect and do business on the exhibition floor. The question of how these factors will impact B2B exhibitions is front and center for industry professionals. CEIR’s Nancy Drapeau and Tourism Economics’ Adam Sacks explore factors driving change in the exhibition space and what organizers need to know to stay competitive, as well as offering a preview of the insights they will explore in their upcoming webinar.
Happy new year! As you plan for this year’s events, make sure you are up to date on CEIR data that can help you achieve your goals in 2024. Here’s a quick rundown of the CEIR research published in 2023 that you want to make sure you apply to your business strategies.
Read IAEE’s President & CEO David DuBois’ State of the Industry in the latest Industry Perspectives blog
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