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CEIR Research

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Is the Exhibition Industry Embracing or Evading AI?

The AI revolution is reshaping the exhibition industry at lightning speed – are you keeping pace or falling behind? CEIR's latest Quick Poll reveals that more than 84% of B2B exhibition professionals are already using AI tools, yet a critical knowledge gap threatens to separate winners from those left behind. Discover where you stand, which tools are driving success and the key strategies that will determine who thrives in this new era.

The Goldilocks Zone: Why Midsize B2B Events Like Intermodal Expo are Just Right for Today’s Market

According to the latest study from the Center for Exhibition Research, nearly 80% of midsize B2B events are achieving positive profits and demonstrating strong growth momentum. Here, we uncover four key performance drivers that separate thriving midsize events from the pack as well as speak with IANA’s Robin Troy, who shares how Intermodal Expo leverages data-driven strategies and industry-specific focus to deliver exceptional value in an increasingly competitive marketplace.

Small Shows, Impressive Profits: Why Intimate B2B Exhibitions are Succeeding

Think small exhibitions can’t compete with industry giants? That larger is always better? Think again. A groundbreaking new CEIR study reveals that intimate B2B events are quietly generating impressive profit margins that compete with larger counterparts.

Making Data-Driven Decisions to Develop Strategies

CEIR CEO Cathy Breden reflects on the value of applying CEIR research to support data-driven strategies that grow your exhibitions.

Take Full Advantage of 2023 CEIR Research

Make sure you are up to date on CEIR data that can help you achieve your goals in 2024. Here’s a quick rundown of the CEIR research published in 2023 that you want to make sure you apply to your business strategies.

The Future of Attendee Acquisition Marketing is Here

The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.

The Future of Attendee Acquisition Marketing is Here

The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.

Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies

CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.

Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies

CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.

CEIR Explores Attendee Acquisition Trends Driving Growth

CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.

CEIR Explores Attendee Acquisition Trends Driving Growth

CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.

CEIR Rewind: A Look at 2019

Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, […]

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