Digi-transa-data-accela-formation…big fancy buzzword, but what does it mean? Brian Scott of ClearTone Consulting shares what this buzz word is all about and what it means for the exhibitions and events industry.
Read key takeaways from last week’s IAEE Webinar from guest speaker Dr. Cindy McGovern of Orange Leaf Consulting on tips to master selling in a digital age.
As the pace of change quickens with every year, leadership decisions become even more fundamental to survival. This article by Brian Scott of ClearTone Consulting takes a brief view of this challenge through the lens of information technology.
A silver lining to digital events that the industry has seen is capturing valuable data on attendee engagement. Brian Scott of ClearTone Consulting shares virtual platform data insights and what that means for your organization.
The word "virtual" has been taking the industry by storm but should it be used in conjunction with events? Don Neal of 360 Live Media shares his thoughts on why virtual should be dropped from the phrase "virtual events."
Past #20Under30 honoree, Brian Rhinehart, CEM of True Value Company shares how the experiences at #ExpoExpo has shaped his career in the exhibitions and events industry.
The quest for digital revenue may require trade show and conference producers to re-evaluate their value propositions, the communities they serve and the products they deliver.
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