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Originally published in the quarterly IAEE insert of the Meeting Professionals magazine. A SPECIAL SECTION BROUGHT TO YOU BY THE INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS By Michelle Bruno, MPC […]

Originally published by 4imprint 2 April 2018 Change is inevitable in business. Companies install new software, change their policies, move across the city or country, update their name or logo, […]

Learn how you can leverage data to create memorable brand experiences

Reprinted with permission from SmithBucklin. The article originally appeared in the 2018 edition of Circuit, which offers 20 articles on key trends, issues and development that will impact associations in the coming […]

Originally published by 4imprint, 8 May 2017 When it comes to building brand loyalty and engaging your target audience, few tools are more powerful than storytelling. It can be difficult […]

IAEE Awards Spotlight on Sue McCart: 2017 Merit Award Winner By Mary Tucker, Sr. PR/Communications Manager Sue McCart, President of HFI Event Services, has demonstrated great dedication to the industry […]

IAEE is pleased to bring you this valuable information from our new partner, BluePay. BluePay offers fast, easy, and secure payment processing solutions to fit every member’s needs. Whether a […]

Small is the new big! Read how you can infuse micro-learning on your show floor.

Originally published by Trade Show Executive, March 2018 Edition Advocacy is something I focus on quite a bit and I am proud of the significant amount of headway we, as […]

Originally published by 4imprint 5 September 2017 Making meaningful connections with your customers, contacts and prospects is key to ensuring a steady flow of business. Reaching out to them throughout […]

Read the Expo! Expo! recap on how to keep the event momentum alive all year long.

Originally published by 4imprint, 5 February 2018 No matter what your industry, chances are good that events are an essential part of your marketing strategy. And swag bags for events […]

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