CEIR

The Goldilocks Zone: Why Midsize B2B Events Like Intermodal Expo are Just Right for Today’s Market

According to the latest study from the Center for Exhibition Research, nearly 80% of midsize B2B events are achieving positive profits and demonstrating strong growth momentum. Here, we uncover four key performance drivers that separate thriving midsize events from the pack as well as speak with IANA’s Robin Troy, who shares how Intermodal Expo leverages data-driven strategies and industry-specific focus to deliver exceptional value in an increasingly competitive marketplace.

CEIR Predict Gives Today’s Leaders Tomorrow’s Competitive Edge

The CEIR Predict Conference brings together industry executives with outside experts who see beyond traditional boundaries, offering the strategic insights you need to position your exhibitions and events for the trends that will define the next 3-5 years. Discover why the industry’s most forward-thinking leaders consider this event their secret weapon for staying ahead of the curve.

Small Shows, Impressive Profits: Why Intimate B2B Exhibitions are Succeeding

Think small exhibitions can’t compete with industry giants? That larger is always better? Think again. A groundbreaking new CEIR study reveals that intimate B2B events are quietly generating impressive profit margins that compete with larger counterparts.

Real Industry Challenges and What to Do About Them

Industry professionals face unprecedented uncertainty, but new CEIR research reveals surprising strategies for success in turbulent times. Discover how leading organizers are adapting to current challenges and why simply tracking the right metrics – before making any changes – could be your competitive advantage in today's uncertain market.

Struggling with How to Evolve Floor Engagement on Your Show? Here Are Some Ideas to Break Your Creative Block!

Exhibition organizers are evolving beyond traditional approaches to create more immersive, year-round experiences. The final report in CEIR’s Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series explores innovative strategies driving attendee-exhibitor connections and offers a roadmap for those looking to stay ahead of industry trends.

CEIR Update on Economic Trends, Engagement Evolution and What’s Next for B2B Exhibitions

Economic and marketing shifts are reshaping how we connect and do business on the exhibition floor. The question of how these factors will impact B2B exhibitions is front and center for industry professionals. CEIR’s Nancy Drapeau and Tourism Economics’ Adam Sacks explore factors driving change in the exhibition space and what organizers need to know to stay competitive, as well as offering a preview of the insights they will explore in their upcoming webinar.

Reimagining Education: How Learning Spaces are Transforming Exhibition Floors

Learning experiences at exhibitions are becoming increasingly present on the show floor. CEIR research reveals how this strategic shift is creating win-win opportunities for attendees craving knowledge and exhibitors seeking meaningful engagement beyond traditional booth interactions.

Ignite Product Engagement on the Exhibition Floor

CEIR’s latest research reveals how savvy organizers and exhibitors are leveraging common areas to create powerful product experiences that complement traditional booth strategies. End results are enhanced outcomes for exhibitors and experiences that maximize value for attendees.

Noelle Russell Shares the Ins and Outs of Building Safe and Inclusive AI

AI expert Noelle Russell shared the fascinating journey of AI’s initial development, challenges and breakthroughs to date, and its future potential during her presentation at the CEIR Predict Conference held in September.

Networking Magic Happens on the Exhibition Floor

While digital interactions are popular, trade shows continue to prove the irreplaceable value of face-to-face networking. The fifth report in CEIR's 2024 Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series unveils how exhibition organizers are strategically designing common areas to transform traditional floor layouts into dynamic engagement ecosystems that serve both attendees and exhibitors.

How Exhibit Houses Can Increase Sustainability for Themselves and Their Exhibiting Clients

Exhibit houses and exhibitors can leverage a recent joint EDPA/ESCA industry guidance report to improve sustainability across many facets of exhibitors’ programs.

Matt Carmichael Discusses Risk, Resilience and Planning for Known Unknowns

Matt Carmichael challenged the traditional notion of predicting the future, instead advocating for systematic preparation for multiple possible scenarios during his presentation at the CEIR Predict Conference held in September.

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