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Young Professionals

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Rethinking Events for the Next Gen

As the exhibitions and events landscape continue to evolve and shift beneath our feet, younger attendees are the ones driving the change. Discover the data-backed insights and real-world strategies that forward-thinking exhibition organizers and suppliers are already putting to work, so you can stop guessing what next-gen attendees want and start delivering it.

Lights, Camera, Engagement: How Video is Transforming Events

Video isn’t just for marketing anymore as it’s becoming the engine behind sponsorship revenue, stakeholder engagement and year-round content strategy for event professionals. But are you using it to its full potential? Our industry experts explain what most organizations are getting wrong with video, how to make high-quality production accessible on any budget, and why the right video-first strategy could be the key to unlocking sponsorship revenue you didn’t know you were leaving behind.

Designing for Discovery: The Disney Playbook Your Event is Missing

Have you ever considered that the reason younger attendees aren’t engaging with your trade show as much as you’d like may be poor design? Drawing on lessons from Disney’s legendary approach to guest experience, Rich Vallaster reveals why most show floors are built for directories, not discovery. Find out how applying a little “pixie dust” thinking could transform the way attendees experience your next event.

Inside The Annabelle Project’s Bold Approach to Attracting Young Talent

The Annabelle Project is proving that mentorship, access and accountability can transform college students into long-term exhibition and event professionals where career fairs and panels have failed. Warwick Davies breaks down exactly how this model works and why traditional talent pipelines keep missing the mark.

What Does the Next Generation Really Want from Trade Shows?

Perhaps you’ve heard the theories about what younger professionals want to experience on the trade show floor, but have you actually asked them? CEIR did, and the answers might just change how you think about your next event. Get a sneak peek at the research straight from the people who lived it, before they take the stage.

Engaging the Digital Native: Strategies for Attracting Younger Audiences to Exhibitions

Gain a deeper understanding of the mindset of digital natives and use these strategies to attract and engage them at your exhibitions.

As Gen Z enters the workforce, society must learn to harness its distinct skills

Oxford Economics reports on considerations organizations should take into account as they prepare for the largest incoming workforce in the near future.

Tips on Transitioning to Virtual: Young Professionals Edition

As more organizations move their shows to the unknown territory of digital, guidance is necessary. Read the tips from the IAEE YP Committee on their virtual events experience. 

Top Five Reasons Why Young Professionals Offer Exhibitions an Exciting Future

By Nancy Drapeau, PRC, CEIR Research Director CEIR research with young professionals suggests an exciting future awaits business-to-business exhibitions and exhibitors that deliver the content they crave. Here are the […]

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