The premier resource for exhibition and event industry professionals

Event Marketing

Marketing Strategies that Captivate Audiences

Transform your marketing approach with insights from industry leaders who are redefining audience engagement. Sessions at Expo! Expo! 2024 explored how AI-powered social media strategies, authentic personal branding, and multi-channel marketing campaigns are revolutionizing exhibitions and events. These game-changing tactics aren’t just theoretical; they’re being implemented right now by forward-thinking professionals who are seeing remarkable results.

Driving In-person Event Attendance via Online Community Building

Boost event attendance by creating online communities that not only build enthusiasm for upcoming events but keep meaningful conversations going among event stakeholders throughout the event cycle.

Building Buzz: A Comprehensive Guide to Creating Hype for Your Upcoming B2B Event

Define, connect and engage your target audiences effectively using these marketing tactics aimed at boosting event attendance.

Building Buzz: A Comprehensive Guide to Creating Hype for Your Upcoming B2B Event

Define, connect and engage your target audiences effectively using these marketing tactics aimed at boosting event attendance.

Unleashing the Potential: How AI is Transforming the Events Marketing Landscape

Explore 10 ways in which event marketers are applying the latest AI tools to enhance attendee experiences and increase ROI for all.

Festivalization of B2B Events

B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.

The Future of Attendee Acquisition Marketing is Here

The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.

Festivalization of B2B Events

The Future of Attendee Acquisition Marketing is Here

Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies

CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.

Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies

CEIR Explores Attendee Acquisition Trends Driving Growth

CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

Stay Up To Date

Join over 15,000 followers dedicated to learning the ins and outs of the exhibition and event industry!

Contact Us

12700 Park Central Drive
Suite 308
Dallas, TX 75251 USA
(972) 458-8002

Website Designed by

The premier resource for exhibition and event industry professionals

Event Marketing

Categories

Stay Up To Date

Contact Us

Stay Up To Date