The premier resource for exhibition and event industry professionals

Event Marketing

Building Buzz: A Comprehensive Guide to Creating Hype for Your Upcoming B2B Event

Define, connect and engage your target audiences effectively using these marketing tactics aimed at boosting event attendance.

Festivalization of B2B Events

B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.

The Future of Attendee Acquisition Marketing is Here

The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.

Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies

CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.

CEIR Explores Attendee Acquisition Trends Driving Growth

CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.

IJM raises over $100k with digital ads in year-end campaign

In this Feathr feature, learn how the International Justice Mission worked with Feathr to raise donations through advertising campaigns.

2018 AES Annual Meeting Netted Nearly 1000 Registrations and 182x ROI

In this Feathr feature, learn how the American Epilepsy Society worked with Feathr to significantly increase attendance at its annual meeting.

2018 Art of the Show Competition Winners: Show Promotion Website, Social Media Campaign and Sponsorship Program

IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored […]

2018 Art of the Show Competition Winners: Convention Center Promotion, Industry Promotion, Print Advertising Campaign and Show Daily

2018 Art of the Show Competition Winners: Show Brand Design/Development & Signage/Décor

2018 Art of the Show Competition Winners: Exhibit Sales Brochure/Prospects & Most Innovative Use of Technology

2018 Art of the Show Competition Winners: Attendee/Booth Interaction & Email Promotion Campaign

Congratulations to 2018 #ArtoftheShow competition winners for the categories: Attendee/Booth Interaction and Email Promotion Campaign! Read why these winners were recognized for their event marketing skills.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

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