Originally published by 4imprint, 5 March 2018 While “referral marketing” sounds like a large and complicated topic, in essence, it comes down to one simple question: “Hey, do you know […]
Originally published by 4imprint, 5 February 2018 No matter what your industry, chances are good that events are an essential part of your marketing strategy. And swag bags for events […]
The IAEE Art of the Show Competition’s Sponsorship Program category evaluates a case study presentation of a show’s sponsorship development/management program and the effect the program had on the show. […]
The IAEE Art of the Show Competition’s Signage/Décor category evaluates printed and/or digital signage and décor used throughout the show. Judging criteria includes: overall presentation, visual appeal and creativity; usefulness […]
The IAEE Art of the Show Competition’s Show Promotion Website category evaluates any web site used to promote attendance at a show. Judging criteria includes: overall presentation, visual appeal and […]
The IAEE Art of the Show Competition’s Show Daily category evaluates any communication (print or digital) updating attendees about the show and distributed on show site each day of the […]
The IAEE Art of the Show Competition’s Print Advertising Campaign category evaluates one or more print advertisements used by an organization to promote a show. Ad(s) must have appeared in […]
The IAEE Art of the Show Competition’s Most Innovative Use of Technology category is an open-ended and broad category. Entries are evaluated on how they used technology to promote, improve […]
The IAEE Art of the Show Competition’s Industry Promotion category evaluates ways in which a show grew its audience by identifying new markets. Using creative thinking and new aspects of […]
The IAEE Art of the Show Competition’s Email Promotion Campaign category evaluates a series of email messages disseminated to distinct target audiences in order to promote and/or inform interested parties […]
The IAEE Art of the Show Competition’s Attendee/Booth Interaction category evaluates any entertainment/activity offered at a show booth to engage attendee interaction. Judging criteria includes: creativity and overall appeal of […]
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