By Mary Tucker, IAEE Sr. PR/Communications Manager “Our industry is a face-to-face business, that’s why I love it.” Tony Lee President & CEO Tony Lee International Tony Lee’s nomination for […]
Originally posted by 4imprint here. This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed. Source: Marketing Attribution Give credit […]
Originally written by Lindsey Pollak 26 February 2016 We often think about workplace relationships in terms of buzzword-y concepts like “mentor” or “networking.” But most of us realize our work […]
IAEE recently interviewed Michelle Sanford, CEM, Director of Event Operations, with the Association of Equipment Manufacturers (AEM) to learn more about her IAEE member experience. Michelle is part of a […]
By Mindy Abel, Senior Vice President, Strategic Alliance and Partnership with Visit Anaheim and Chair of the IAEE Women’s Leadership Forum Task Force As I gear up for the Women’s Leadership […]
Originally posted by Lindsey Pollak 12 February Many professionals I know choose a “word of the year” that becomes their mantra and focus for 12 months. My personal word for […]
Originally published in Trade Show Executive, February 2016 Edition As some of you have heard me say, the “I” in IAEE is not just a letter; it stands for a […]
Source: Originally published at Blog | 4imprint Learning Center It goes without saying that technology is in a constant state of evolution. Come alongside the latest developments with promotional tech […]
IAEE had the pleasure of interviewing longtime IAEE member Jim Pittas, Senior Vice President with PMMI. Jim produces the PACK EXPO and is currently a member of the IAEE MATSO […]
Source: Originally published at Blog | 4imprint Learning Center Color. If you’re like many people, it’s one of the first things you notice. Apple green. Cherry red. Bright white. Deep […]
Originally published in Trade Show Executive, January 2016 Edition For many of us, January marks a time of reflection and assessment. At IAEE Headquarters this is particularly true, as we […]
By Mary Tucker, IAEE Sr. PR/Communications Manager With the recent announcement of Global Exhibitions Day, we are entering a time where the emphasis on international collaboration is at the forefront […]
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