The premier resource for exhibition and event industry professionals

Marketing

Categories

Originally posted by 4imprint Whether used for branding, lead generation, gifts or fundraising, promotional products get the job done. The vast majority (87 percent) of recipients remember the business their […]

Originally posted by 4imprint If you are looking for promotional products that customers can’t wait to get their hands on, take a look at these calendars, sticky notes and notebooks.Perpetual Block CalendarIf you plan to give your customers a calendar as a year-end gift, the Perpetual Block Calendar is a fresh alternative. Bold colors will […]

Originally posted by 4imprint If you are looking for promotional products that customers can’t wait to get their hands on, take a look at these calendars, sticky notes and notebooks.Perpetual Block CalendarIf you plan to give your customers a calendar as a year-end gift, the Perpetual Block Calendar is a fresh alternative. Bold colors will […]

Originally published by 4imprint Whether you’re planning a tradeshow booth, wedding reception or employee appreciation event, attendees appreciate a snack. Edible logo’d giveaways are more diverse than ever with new […]

Originally posted by 4imprint 27 September 2016 You want to promote your business, organization or agency. It’s a job promotional apparel is meant to do! If you’re worried button-down oxfords […]

Originally published by 4imprint If your company is exhibiting at a trade show, don’t leave home without this helpful trade show checklist. Trade shows can be a great place to […]

Originally posted by 4imprint Some well-known brands have found a way to literally take their message on the road and go where their customers are, using pop-up shops. If you […]

FreemanXP took last year’s Best of Show prize in the IAEE Art of the Show Competition, as well as winning the Signage/Decoration: Over 200,001 nsf category for its Autodesk 2014 […]

Originally posted by 4imprint Tips and Tricks for Visual Marketing Success Humans are visual creatures. Our brains process visuals 60,000 times faster than text. Most information (90 percent) transferred to […]

By Mary Tucker, Sr. PR/Communications Manager As a talented professional with 25+ years in the industry, Ellen Schwartz, Vice President, Sales & Marketing, Los Angeles Convention Center, AEG Facilities, utilized […]

Originally posted by 4imprint here. This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed. Source: Marketing Attribution Give credit […]

IAEE’s Art of the Show Competition celebrates outstanding promotion of exhibitions and events in 15 categories, including Attendance Promotion Brochure and Attendance Promotion Campaign. These elements comprise a well-rounded marketing […]

iaee blog station logo

Stay Up To Date

Join over 15,000 followers dedicated to learning the ins and outs of the exhibition and event industry!