By Mary Tucker, Sr. PR/Communications Manager As a talented professional with 25+ years in the industry, Ellen Schwartz, Vice President, Sales & Marketing, Los Angeles Convention Center, AEG Facilities, utilized […]
Originally posted by 4imprint here. This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed. Source: Marketing Attribution Give credit […]
Originally published in Trade Show Executive, Apr 2014 Issue There is no doubt in the minds of any of us in this industry that coming together face-to-face to start new […]
Originally published in Trade Show Executive, Jan 2014 Issue Show organizers and exhibitors spend an extensive amount of time attracting attendees who have previously attended an event or are likely […]
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