Justine McVaney, Senior Vice President of Event Operations & Planning at National Association of Broadcasters (NAB) sat down with IAEE to talk about her career as a Major American Trade […]
Originally published by 4imprint Days on the trade show floor can be long and tiring, and the monotony can cause some booth staffers to lose momentum and become disengaged. You’re […]
By Angela Harar, CEM, Senior Director of Trade Shows, The Vision Council Change happens when change makers get together to share, debate, and challenge the status quo. 1 – Participants […]
By Mary Tucker, Sr. PR/Communications Manager As a talented professional with 25+ years in the industry, Ellen Schwartz, Vice President, Sales & Marketing, Los Angeles Convention Center, AEG Facilities, utilized […]
By Mary Tucker, Sr. PR/Communications Manager InGo LLC garnered the 2015 IAEE Outstanding Achievement in Innovation in Business Solutions Award for its suite of client-customized web apps. The award recognizes […]
Originally posted by 4imprint here. This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed. Source: Marketing Attribution Give credit […]
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