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The Goldilocks Zone: Why Midsize B2B Events Like Intermodal Expo are Just Right for Today’s Market

According to the latest study from the Center for Exhibition Research, nearly 80% of midsize B2B events are achieving positive profits and demonstrating strong growth momentum. Here, we uncover four key performance drivers that separate thriving midsize events from the pack as well as speak with IANA’s Robin Troy, who shares how Intermodal Expo leverages data-driven strategies and industry-specific focus to deliver exceptional value in an increasingly competitive marketplace.

Event Tech Reality Check

Exhibition organizers are drowning in technology options yet struggling to find platforms that truly deliver on their promises. From communication breakdowns to fragmented systems, the industry’s tech evolution reveals surprising gaps along with game-changing opportunities. Discover what’s really working for successful organizers and how AI is finally bridging the divide between what events promise and what attendees actually experience.

Small Shows, Impressive Profits: Why Intimate B2B Exhibitions are Succeeding

Think small exhibitions can’t compete with industry giants? That larger is always better? Think again. A groundbreaking new CEIR study reveals that intimate B2B events are quietly generating impressive profit margins that compete with larger counterparts.

Is Your Event Security Playbook Up to Date?

A single tweet can trigger a crowd panic or an unrelated protest can shut down access, while understaffed security teams struggle to keep up with safety demands for today’s exhibitions and events. Learn how industry leaders are adapting their strategies to manage the interconnected threats that are reshaping event security in an era of constant disruption.

Stop Treating RFPs Like Shopping Lists and More Like the Secret to Building Highly Successful Partnerships

What if the humble RFP could actually be your secret weapon for creating game-changing vendor partnerships? The most successful exhibition organizers have cracked the code: they’ve transformed their RFPs from boring procurement checklists into strategic partnership blueprints that drive innovation, slash costs and create unforgettable experiences. Here's how you can join their ranks and revolutionize your vendor relationships starting with your very next RFP.

Break Down Silos by Strengthening Sales and Marketing Collaboration

Are your sales and marketing teams speaking different languages while trying to promote the same event? When these traditionally siloed departments join forces, they can create an unstoppable momentum that transforms attendee experiences and exhibitor satisfaction. Discover how forward-thinking exhibition organizers are turning departmental friction into powerful collaboration that drives measurable results.

Innovative Strategies for Mastering Exhibitor and Sponsorship Sales

Mastering the art of exhibitor and sponsorship sales requires more than persistence – it demands innovation, strategic networking and a fresh perspective on value creation. This blueprint for success, drawn from IAEE's Show Organizer Insights Hour, reveals how industry leaders are transforming challenges into opportunities and building more profitable, engaging events.

Strengthen Your Event’s Digital Defense with Essential Cybersecurity Measures

As show organizers apply digital tools to their processes, cybersecurity vulnerabilities present potentially devastating risks. Industry experts at a recent IAEE Show Organizer Insights Hour explored how protecting attendee data is a fundamental responsibility that requires strategic planning and proactive measures. This guide outlines the essential steps you can take now to protect your events, your attendees and your organization from increasingly sophisticated cyber threats.

The “New” vs. “New-ish” Exhibitor Categorization Conundrum

Exhibition organizers face an ongoing challenge in effectively categorizing exhibitors to maximize both visitor engagement and revenue opportunities. Industry leaders explored the nuances of distinguishing between “new” and “new-ish” exhibitors at a recent IAEE Show Organizers Insights Hour, along with the implications these classifications have for event success.

Unlocking Event Success: A Toolkit for Choosing and Implementing Event Tech

Unlocking Event Success: A Toolkit for Choosing and Implementing Event Tech In June 2024, Abby Nero and Erika Welling, members of the Event Technology Committee, led the Organizer Insight Hour […]

The Art of Exhibition Floor Design

Effective exhibition floor design is crucial for creating successful and engaging events. Explore innovative strategies for crafting layouts that cater to diverse audiences, incorporate interactive elements and optimize space utilization.
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