The premier resource for exhibition and event industry professionals

Expo! Expo! Session Spotlight

Put AI into Action to Improve Your Exhibitions and Events

Rich Vallaster explores how to leverage the latest technologies and resources to enhance event planning and execution.

Capturing Attention through Neuromarketing

Janet Sperstad offers innovative strategies to cut through cognitive clutter and captivate an audience's attention throughout the entire event journey.

Work/Life Balance for Better Health

Holly Morphew explores how alleviating mental stress, physical fatigue and emotional reactivity paves the way for a more harmonious and productive work life.

Innovative Design Strategies for Tomorrow’s Events

Beth Surmont challenges conventional thinking and shares practical strategies for revolutionizing event experiences through foresight visioning and collaborative problem-solving.

Lose the Overwhelm by Learning to Say ‘No’

Yvette Simpson challenges the notion that success comes from constantly saying ‘yes’ and instead focuses on developing strategies for time management and personal wellness.

Mastering the Art of Sales Conversion

Katie Nelson unveils powerful strategies to simplify the sales process, understand and engage clients, and significantly boost closing rates.

Exhibition Hospitality vs. Customer Service and its Lasting Impact

Bob Pacanovsky shares strategies for boosting engagement, increasing retention, and driving revenue by mastering the art of hospitality in the exhibition space.

Enhance Your Program Content Using Audience Feedback

Florence Torres explores cutting-edge and common-sense strategies for gathering and utilizing audience feedback that can be used to refine event programming and elevate the overall attendee experience.

Unlock Your Potential through the Power of a Personal Brand

Leanne Calderwood challenges the notion that personal branding is exclusively for celebrities and entrepreneurs by sharing how anyone can use this powerful tool to build trust and credibility.

Apply the Power of Data to Demonstrate Exhibition and Event Value

Kyle Jordan unveils essential strategies that exhibition and event organizers can use to quantify and communicate the true value of their events.

Turn Financial Fears into Fiscal Freedom

Holly Morphew examines the connection between financial health and overall wellbeing, and offers strategies to transform reactive financial behaviors into proactive money management.

Unleashing the Power of Collective Sales Intelligence

Gary Hernbroth empowers professionals across the spectrum of roles within exhibitions and events with the knowledge and skills needed for collaborative sales success.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

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