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Mapping Out Every Step of the Attendee Journey

IAEE's recent virtual Expo! Expo! featured many of the same show elements of a face-to-face event, but presented in an engaging virtual format. Read insights from IAEE’s VP of Marketing & Communications Nicole Bowman, MBA on the planning process of an all-virtual event. Originally published by MPI.

Building a Future-Ready Event Workforce

Read about the challenges to building a future-ready workforce and tips to strengthen the current work environment according to five industry leaders by Michelle Bruno.

Taking Another Look at Data Security and Privacy in Events

Published by Michelle Bruno on September 13, 2019 A special section brought to you by Historically, data security and privacy have not been high priorities for event organizers. Many don’t […]

IAEE’s Expo! Expo! Ups Its Game On Event Technology in 2018

Technology has been the forefront of our industry. At #ExpoExpo, technology took over the show floor.

Expo! Expo! Recap: Leveraging Digital Insights to Create Brand Experiences

Learn how you can leverage data to create memorable brand experiences

Balancing Data with Experience and Intuition

Reprinted with permission from SmithBucklin. The article originally appeared in the 2018 edition of Circuit, which offers 20 articles on key trends, issues and development that will impact associations in the coming […]

Data-Driven Marketing Strategies Steer You Toward Success

Originally published by 4imprint 6 November 2017 More than ever before, data-driven marketing plans are proving to be invaluable for leveraging the insights you’ve gleaned during the past several months […]

Four Easy Steps To Make Your Registration Data Work For You

Originally posted on June 7, 2017 from TSNN Blog By: JD Hawley Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data […]

IAEE Awards Spotlight on Jenn Ellek, CMP: 2016 Outstanding Achievement in Marketing & Sales Award Winner

By Mary Tucker, Sr. PR/Communications Manager Jenn Ellek, CMP is Sr. Director of Trade Marketing & Communications for the National Confectioners Association. In 2016, she was recognized for her ability […]

From the MATSO Perspective…An Interview with John Catalano, Managing Director, SME

IAEE spoke with John Catalano, Managing Director of the Society of Manufacturing Engineers, to get his thoughts on the exhibitions and events industry and his member experience at IAEE. John […]

IAEE Awards Spotlight on Kristin Barranger, CEM: 2015 Volunteer of the Year Award Winner

By Mary Tucker, IAEE Sr. PR/Communications Manager Kristin Barranger, CEM, Manager of Expositions and Communications at the American Society of Mechanical Engineers (ASME) has been an active member of IAEE […]

IAEE Awards Spotlight on InGo – Outstanding Achievement in Innovation in Business Solutions Award Winner

By Mary Tucker, Sr. PR/Communications Manager InGo LLC garnered the 2015 IAEE Outstanding Achievement in Innovation in Business Solutions Award for its suite of client-customized web apps. The award recognizes […]

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

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