The premier resource for exhibition and event industry professionals

Engagement

6 Creative Client Gifts to Show Gratitude

IAEE Preferred Partner 4imprint offers ways build trust with clients by saying “thank you” in unique and personalized ways that reinforce lasting relationships.

Team-Building Giveaway Ideas and Activities to Fuel Camaraderie

IAEE Preferred Partner 4imprint offers ways to bring team members together to boost morale and strengthen their ties to the organization.

Branding: The Art and Science of Being Remembered in the Right Way by the Right People

David Kelbaugh with Tacklebox Brand Partners discusses the two types of identity associated with your branding and how you can make sure you maximize on the full value of both.

The Benefits of Showing Gratitude

IAEE Preferred Partner 4imprint explores how appreciation elevates organizations to new heights.

Trending Giveaways to Wow Even the Most Seasoned Trade Show Attendees

IAEE Preferred Partner 4imprint outlines the most popular giveaways resonating with attendees and how exhibitors can use them to draw visitors to their booth.

Festivalization of B2B Events

B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.

The Vital Role of Sustainability: How Venues are Working to Build a Greener Industry

Following this week’s release of the UN’s Climate Change Report, IAEE YP Committee Member Alexandra Serrano explores the bold actions being taken by Exhibition Place to meet sustainability goals.

Why I Don’t Want to Talk About Quiet Quitting

Workplace expert Lindsey Pollak challenges the misnomers behind the term, “quiet quitting,” noting its negative implications may not actually be such a bad thing.

AMCP pivots to virtual event in three weeks with 16x return on ad spend

In this Feathr feature, learn how the Academy of Managed Care Pharmacy worked with Feathr to generate revenue and significantly impact ROI in the wake of unprecedented challenge.

PCRF uses Feathr to build awareness & reach younger donors

In this Feathr feature, learn how the Pediatric Cancer Research Foundation worked with Feathr to reach a new audience while also raising funds.

IJM raises over $100k with digital ads in year-end campaign

In this Feathr feature, learn how the International Justice Mission worked with Feathr to raise donations through advertising campaigns.

Fix What’s Broken for Attendees at In-Person Events

Expo! Expo! presenter Dahlia El Gazzar offers insight into delivering the connections and transformation that attendees crave.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

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