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Have the AI Advantage in Smarter Exhibition Strategy

Are you making exhibition strategy decisions with yesterday’s data? AI is giving exhibition organizers an unprecedented view of market trends, audience segments and competitive dynamics, and the results are reshaping how the smartest organizers plan and grow. Industry veteran Tesi Baur draws on 24 years at the forefront of the global exhibition industry to break down how AI is transforming strategic decision-making.

Lights, Camera, Engagement: How Video is Transforming Events

Video isn’t just for marketing anymore as it’s becoming the engine behind sponsorship revenue, stakeholder engagement and year-round content strategy for event professionals. But are you using it to its full potential? Our industry experts explain what most organizations are getting wrong with video, how to make high-quality production accessible on any budget, and why the right video-first strategy could be the key to unlocking sponsorship revenue you didn’t know you were leaving behind.

The Numbers Are In on What’s Next for B2B Exhibitions

The U.S. B2B exhibition industry is shifting and the data tells a compelling story. Before you finalize your next plan or budget, get an insider preview of what the newly released CEIR Index reveals about where the industry is headed through 2028 from the experts who know it best. Because knowing what’s next isn’t just an advantage, it’s how you stay ahead of the competition.

Doubling Event Participation: A Case Study From Questex’s StreamTV Show 2025

Webinar Description: Join us for an engaging 45-minute webinar where we uncover how Questex’s StreamTV Show successfully doubled its participation from the previous year, attracting over 100 exhibitors and 3,000 […]

Mastering New Management Roles

Webinar Description: Stepping into a managerial role in the exhibitions and events industry brings exciting challenges, chief among them, mastering negotiation. This virtual session is designed specifically for new managers […]

IAEE Master Series Certificate: AI Accelerator

Webinar Description: This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering […]

Chapter Leadership – The Space Between: Small Leadership Moments That Shape Teams

Webinar Description: The moments that shape a team rarely appear on an agenda. In this follow up to The Journey from Self-Awareness to Team Resilience, we revisit key neuroscience insights […]

Post-Independence Day Fireworks? ECA Political and Policy Update

Webinar Description: On 4 July there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy […]

How AI Insights Are Reshaping Exhibition Strategy: Understanding Markets, Segments, and Competitors

Webinar Description: Join us for this IAEE webinar, presented by Matthias “Tesi” Baur, CEO of MBB Consulting as he explores how AI-generated data and insights are shaping strategic decision-making in […]

Bougie On A Budget

Webinar Description: Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around […]

Inside The Annabelle Project’s Bold Approach to Attracting Young Talent

The Annabelle Project is proving that mentorship, access and accountability can transform college students into long-term exhibition and event professionals where career fairs and panels have failed. Warwick Davies breaks down exactly how this model works and why traditional talent pipelines keep missing the mark.

Unlocking Event Success With Video-First Strategies

Webinar Description: In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture […]

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