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IAEE Webinars

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The Exhibitions & Conferences Alliance’s Tommy Goodwin is back with the latest policy updates impacting exhibitions and events! His upcoming webinar will provide a rundown of critical developments from Capitol Hill on taxes, tariffs, talent and travel – the four key policy areas shaping the industry in 2026. Get the insider perspective on how these changes will affect you and discover how you can effectively advocate for our industry.

Webinar Description:  Since January 2025, the new U.S. administration has ushered in sweeping changes to the business landscape. From escalating trade tariffs to federal spending cuts affecting grants, departments, jobs, […]

Think you know event marketing? See if you’re right! We talked to the CEO who’s generated over $400 million by breaking “best practice” marketing rules and who will be sharing real strategies in IAEE’s upcoming webinar on how to fill events with the right audience. Read on to discover what’s actually working so you can see the difference in your next event marketing campaign.
Industry veterans pull back the curtain on their AI experiences to reveal not just their biggest wins, but also the failures that taught them valuable lessons. Get an exclusive preview of the real-world strategies driving revenue and transforming attendee experiences that will be presented in the upcoming IAEE webinar on the latest AI innovations for B2B events.
Discover the mindset shift and tactical approaches that separate sellers who excel on the exhibition floor from the pack in this interview with international trade show expert Han Leenhouts. His upcoming webinar will explore the battle-tested strategies that transform dead booth time into profit-generating conversations.

Webinar Description:  Policy and political developments continue to significantly impact the business events industry, both positively and negatively. That’s why IAEE is a founding member of the Exhibitions & Conferences […]

Webinar Description:  If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get […]

Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll […]

Leading organizers aren't just collecting data, they’re weaponizing it to create experiences that attendees love and sponsors simply cannot ignore. Discover the game-changing strategies that separate successful exhibitions and events professionals from those flying blind with outdated approaches.

Webinar Description: Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a […]

Exhibitions and events professionals are exploring how voice-activated AI can enhance attendee experiences and streamline operations at their shows. In this exclusive interview, TurnoutNow’s CEO shares the technology behind Event Copilot while APCO International’s events leader discusses their real-world implementation experience. Learn practical insights about AI adoption, implementation strategies and ethical considerations that matter in today’s business events.

Webinar Description: AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. The journey is far from over. […]

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