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Unlocking Event Success With Video-First Strategies

Webinar Description: In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture […]

CEIR Index Update: Where the U.S. B2B Exhibition Industry Stands and What Comes Next

Webinar Description: Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring […]

These Proven Email Strategies Will Boost Your Next Event

If your event emails are getting lost in the noise, now is the time to make sure your marketing campaign is hitting its target. In this exclusive interview, industry marketing experts Chris Gloede and Nicole Bowman reveal the segmentation secrets, automation strategies and scalable tactics that are driving real attendance numbers for associations and event companies. Discover what you’re missing before your next campaign goes out!

Independent and Unstoppable: Mastering the Solo Event Pro Path

The gap between independent event organizers who thrive and those who struggle comes down to knowing what works and what doesn’t. Industry veterans Jennifer D. Collins and Necoya L. Tyson reveal the collaboration strategies, project management practices and critical pitfalls that can make or break your independent practice. Get insider access to lessons learned from managing Fortune 100 events, major conferences and high-stakes trade shows.

IAEE Master Series Certificate: Event Design For The Brain

Webinar Description: IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and […]

IAEE Master Series Certificate: Event Design For The Brain

Webinar Description: IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and […]

What Does the Next Generation Really Want from Trade Shows?

Perhaps you’ve heard the theories about what younger professionals want to experience on the trade show floor, but have you actually asked them? CEIR did, and the answers might just change how you think about your next event. Get a sneak peek at the research straight from the people who lived it, before they take the stage.

Why Attendees Forget Your Event (And How to Fix It)

Your attendees are engaged, energized and taking notes – yet it doesn’t take long for them to forget most of what they gained. Event designer Lisa Schulteis reveals why “more content” isn’t the answer and shares the brain science behind creating events that actually stick. Discover what you’re getting wrong about attention, memory and connection.

Stop Blasting, Start Guiding: How Strategic Communication Drives Event Success

The difference between a forgettable event and a transformative one often comes down to a single question: did your communications guide people, or just inform them? IAEE’s Nicole Bowman and Beverly Elliott break down the communication framework behind Expo! Expo! 2025 to share exactly how well-timed nudges and intentional messaging drive stronger engagement, happier exhibitors and measurable results.

Your Voice Matters in Shaping the Industry’s Future

Washington’s decisions on trade, travel and taxes will directly impact 2026 exhibitions and events. Join ECA’s Tommy Goodwin as he breaks down the policy priorities that matter most in his upcoming webinar and shows you how to make your voice heard where it counts. Read on for a preview of what’s at stake for your business and why now is the time to get involved.

IAEE Master Series Certificate: Event Design For The Brain

Webinar Description: IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and […]

Seal the Deal: Your Blueprint for Event Sales Success

The difference between struggling to fill your expo floor and securing record-breaking sponsorship revenue often comes down to a few strategic shifts. Jennifer Kerhin reveals the research-backed strategies, proven tactics and analytics frameworks that separate top-performing event sales professionals from the rest, as well as what participants in her upcoming master certificate series will learn. Prepare to ace this turning point for your sales success!
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