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The Truth About Exhibit Spending

Are your exhibit dollars working as hard as they should be? We asked CEIR’s Nancy Drapeau and EXHIBITOR’s Emily Olson to break down the latest benchmarks, and what they reveal might change how you plan your next show. Get their take on budget trends, ROI and the strategies smart exhibitors are using right now.

Rebuilding the Exhibition Org Chart

Most exhibition organizers are still running on structures built for a different era and it’s costing them growth. Matthias “Tesi” Baur breaks down what a business-centered company structure actually looks like, how to build a sales team agile enough to keep pace with the market and what it takes to align teams across international borders.

The Leadership Moments We Usually Miss

The moments that build (or break) team trust rarely show up on an agenda – they happen in the half-second pause before you respond to a crisis, mistake or frustrated colleague. Here, 2025 IAEE Educator of the Year Matthew Kalb dives into what's really happening in that pause and how to use it more intentionally for more productive leadership that will reinforce psychological safety and strengthen trust to build stronger, more resilient teams.

Champagne Taste, Lemonade Budget

Your attendees have five-star expectations but you have a modest budget. That’s no problem for these two industry veterans and they’re prepared to show you how to close that gap by using what’s already in the room such as venue features, local partners and sponsorship dollars to deliver the unforgettable experience your attendees want. Walk away with real case studies and ideas you can use on your very next event!

Prompt Like an AI Pro

Typing a request into a chatbot and getting AI to deliver brand-ready content are two very different skills. Across three live sessions, marketing expert Chris Gloede will dive into the techniques that separate average prompts from the most effective gamechangers. Read on to learn how to prompt like pro.

What’s Next for Our Industry in Washington? A Conversation with ECA’s Tommy Goodwin

What happens in Washington, D.C. doesn’t stay there, it shows up across the U.S. exhibitions and events ecosystem. Here, ECA President & CEO Tommy Goodwin breaks down the political and policy developments every industry professional needs to know heading into the second half of 2026. Because the decisions being made right now will shape the future of the industry, and the time to pay attention is before it's too late.

CEIR Session: Where Exhibitor Marketing Budgets Really Go: Industry Benchmarks and Ways to Make Them Work Better

Webinar Description: How are exhibitors allocating marketing budgets today—and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This […]

3 Ways Event Teams Can Improve Emergency Preparedness

Webinar Description: Disruptions during exhibitions and live events can quickly create communication challenges, operational confusion, and response delays across organizers, venues, vendors, exhibitors, and leadership teams. In this webinar, attendees […]

Global Approaches to Organizer Structure: International Practices to Drive Growth and Efficiency

Webinar Description: Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking […]

Have the AI Advantage in Smarter Exhibition Strategy

Are you making exhibition strategy decisions with yesterday’s data? AI is giving exhibition organizers an unprecedented view of market trends, audience segments and competitive dynamics, and the results are reshaping how the smartest organizers plan and grow. Industry veteran Tesi Baur draws on 24 years at the forefront of the global exhibition industry to break down how AI is transforming strategic decision-making.

Lights, Camera, Engagement: How Video is Transforming Events

Video isn’t just for marketing anymore as it’s becoming the engine behind sponsorship revenue, stakeholder engagement and year-round content strategy for event professionals. But are you using it to its full potential? Our industry experts explain what most organizations are getting wrong with video, how to make high-quality production accessible on any budget, and why the right video-first strategy could be the key to unlocking sponsorship revenue you didn’t know you were leaving behind.

The Numbers Are In on What’s Next for B2B Exhibitions

The U.S. B2B exhibition industry is shifting and the data tells a compelling story. Before you finalize your next plan or budget, get an insider preview of what the newly released CEIR Index reveals about where the industry is headed through 2028 from the experts who know it best. Because knowing what’s next isn’t just an advantage, it’s how you stay ahead of the competition.
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