Winning By Design How Exhibition Booth Award Programs Drive ROI

Booth award programs aren’t just trophies for the wall, they’re powerful marketing, motivation, and measurement tools for event and exhibitions teams. In this 45-minute webinar, we’ll explore how leading organizations design and run booth award programs that boost exhibitor engagement, elevate show floor experience, and generate lasting buzz. Whether you’re planning your first competition or looking to refresh an existing one, you’ll walk away with practical frameworks for judging criteria, category design, and promotion strategies that make your program credible, fair, and genuinely exciting for participants.

Learning Objectives:

• Identify the key components of a well-structured booth award program, including judging criteria, award categories, and evaluation timelines.
• Design fair and transparent judging processes that balance creativity, brand messaging, and attendee engagement.
• Develop a promotion and recognition strategy that maximizes exhibitor participation and post-event visibility for winners.

IAEE webinars are free to members and available to non-members for $79. This session is eligible to earn 0.75 clock hours towards CEM recertification.

Presenter(s): Emily Olson, Editor and Mark Anderson, Marketing Manager, Exhibitor Group

Sponsor(s): New Orleans Ernest N. Morial Convention Center and New Orleans & Company