ATTENTION EXHIBITION ORGANIZERS:
If you’re still making event decisions based on gut feelings and last year’s playbook, you’re leaving money – and insights – on the table. Today’s most successful exhibition organizers are converting data into strategic advantage by using real-time insights to spot at-risk exhibitors before renewal time, personalizing attendee journeys based on actual behavior, and proving ROI with numbers that make stakeholders sit up and take notice.
The question is: are you one of them?
Your Invitation to See What’s Possible
IAEE Event Tech Demo Days on 24 February is bringing together seven of the industry’s most innovative technology companies to show you exactly how to turn your event data into your competitive advantage.
Data Power: Turning Insights into Action Across the Event Ecosystem will provide actionable intelligence that helps you:
- Identify which exhibitors are at risk of not returning
- Understand exactly which marketing channels are actually driving registrations
- Create personalized experiences that keep attendees engaged
- Benchmark your performance against similar events
- Connect data across your entire event ecosystem – from first touchpoint to post-show follow-up
What You’ll Discover
These companies are leading the charge in making the most of the data organizers collect at their shows. Here, they share what they will be presenting at Data Power: Turning Insights into Action Across the Event Ecosystem and you can click on each logo for more information about the company.
See MYS Insights’ AI-powered analytics in action. Learn how real-time insights and built-in benchmarking help you measure performance, uncover revenue opportunities, and take action before exhibitors decide to walk away.
Discover how to centralize attendee, exhibitor and operational data in one platform. Then actually use it to optimize experiences, personalize engagement and drive measurable outcomes across your entire event lifecycle.
Watch how a unified platform captures every touchpoint and transforms connected event data into automated, personalized experiences. See real integrations with AMS and CRM systems that prove ROI and help you make smarter decisions.
Get practical tactics using the 5E Event Framework to market your events more effectively. See a real client case study showing how data-led strategies grew event registration in 2025, including insights you can apply immediately.
Experience Bear IQ’s approach to bringing together core data from all your systems into a single, consistent view. Finally get your teams working from the same definitions and performance picture with analytics built specifically for the events industry.
Learn the universal ID concept that connects every attendee touchpoint into a single, actionable profile. Overcome common data challenges and see how personalized experiences and streamlined data management become possible.
Explore EventPath’s approach to answering the question every organizer asks: how do people actually find and decide to attend your event? Map audience paths across channels to reveal overlap, contribution and momentum before purchase decisions happen.
Ready to Level Up Your Data Game?
The exhibitions and events industry is evolving faster than ever. Attendees expect personalization. Exhibitors demand ROI proof. Stakeholders want data-driven strategies, not hunches. The organizers who thrive in this environment are those who know how to turn information into insight, and insight into action. This is your chance to see cutting-edge solutions, ask hard questions and walk away with strategies you can implement immediately.
