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From “Eco-Friendly” to Evidence: 8 Questions Exhibitors Should Ask Merchandise Suppliers

Are you sure your “eco-friendly” giveaway is, in fact, eco-friendly? Buzzwords like “green” and “sustainable” can hide more than they reveal. This guide gives exhibitors eight pointed questions to ask merchandise suppliers to cut through vague claims and make smarter, evidence-based purchasing decisions.

Credibility That Lasts a Career

Twenty-five years after he first earned it, Leighton (Lee) Williams still keeps his original CEM textbooks close at hand. Find out how three letters became a lasting source of credibility, a toolkit that has held up through an industry's biggest shifts, and a reason to invest in the next generation of event professionals.

Grow the Floor, Guard the Margin

Growing your show floor and protecting your margins don't have to be a trade-off. IAEE Chairperson Brian Pagel shares the counterintuitive strategies top organizers are using to win new exhibitors, keep sponsors invested and find revenue hiding in plain sight – all without inflating the budget. Curious which of these six moves your event is missing?

Stop Waiting and Start HOLLERing

What if the thing holding your team back isn’t knowledge or ability, but hesitation? At Expo! Expo! 2026, bestselling author and professional improviser Judi Holler takes the stage to show you how to trade overthinking for bold, confident action. Get a sneak peek at what she’ll reveal and why you’ll walk away ready to holla!

Negotiation 101 for New Managers

New to management? Your negotiation skills are about to be put to the test as your stake in the results of vendor contracts, client terms, team agreements, etc. is now much higher. We asked expert Andrea Christopherson for a sneak peek at the tactics she will be sharing in IAEE’s upcoming webinar that will help turn nervous first-timers into confident dealmakers.

Sneak Peek: Sustainability Sanctuary at Expo! Expo! 2026

Many trade shows claim to be going green, but can they prove it? Make sure yours can! At Expo! Expo! 2026, the Sustainability Sanctuary turns sustainability from a talking point into a working blueprint built on real programs, data and case studies that you can put into motion the moment you get home. Here’s a first look at what’s waiting for you this November in Milwaukee.

Show Season Starts Here

Show season has a way of coming up fast – is your event tech ready to keep up? Join IAEE for a live look at four solutions built to simplify operations, sharpen engagement and turn event data into real decisions. One session, four demos and plenty of ways to make your next show season your best yet!

Sneak Peek: Sponsorship & Sales Strategies at Expo! Expo! 2026

Every minute on the exhibition floor is either building revenue or burning it – which one depends on the strategy behind it. At Expo! Expo! 2026, sales and sponsorship leaders will unpack the discovery tactics, pipeline discipline and package design turning fleeting floor conversations into lasting revenue growth. Join them on 16-18 November in Milwaukee and make every touchpoint count.

Beating Event Chaos Before it Strikes

One miscommunication during a live event can spiral into full-blown chaos, but the right preparedness plan can stop it before it starts. Preparedness expert Bob Mellinger shares how event teams can strengthen communication planning, clarify decision-making roles and build stronger stakeholder alignment long before disruption hits. Get his insights on turning confusion into coordinated action.

Sneak Peek: Operations, Risk & Show Management at Expo! Expo! 2026

Experienced event pros will tell you there’s no way to avoid the unexpected; but it doesn’t have to sink you, either. Get an inside look at the sessions, speakers and real-world playbooks turning operational chaos into a competitive edge at Expo! Expo! 2026. From data-driven decision-making to legal strategies you didn’t know you needed, this sneak peek shows you why the smartest people in the room are already planning for what happens when things don’t go as planned.

Sneak Peek: Marketing & Engagement at Expo! Expo! 2026

Expo! Expo! 2026 will feature the real campaigns, data and frameworks that top event marketers are using to turn interest into action – from decoding the psychology of high-converting copy to proving whether influencer marketing actually pays off. Get the inside scoop on the sessions you’ll want to be sure to attend in Milwaukee this November, where the latest winning strategies are shared first!

Exhibitor Confidence is Back, Now What?

Exhibitor confidence is roaring back and the data proves it's not just habit. IAEE Chairperson Brian Pagel examines why face-to-face events still out-earn every other marketing channel in exhibitors' budgets, plus what organizers must do now to keep that trust (and those dollars) coming back year after year.

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