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The “New” vs. “New-ish” Exhibitor Categorization Conundrum

Exhibition organizers face an ongoing challenge in effectively categorizing exhibitors to maximize both visitor engagement and revenue opportunities. Industry leaders explored the nuances of distinguishing between “new” and “new-ish” exhibitors at a recent IAEE Show Organizers Insights Hour, along with the implications these classifications have for event success.

CEM Spotlight on Fawzy Saleh, CEM

Fawzy Saleh, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

How Can the Exhibitions and Events Industry Help LA?

IAEE celebrated a highly successful and impactful Expo! Expo! IAEE’s Annual Meeting & Exhibition this past December in Los Angeles. We are devastated by the tragic events and support all efforts in helping the greater Los Angeles community rebuild. Please see this letter from Los Angeles Tourism & Convention Board President & CEO Adam Burke.

8 Tips for Bridging the Gap Between Marketing and Sales Teams

The age-old divide between marketing and sales departments continues to challenge organizations, but by reimagining these departments as equal partners in the customer journey, companies can create a more powerful and cohesive approach to business growth.

Straight Talk on Data-Driven Event Planning from Industry Experts

Industry experts reveal how to leverage event data to demonstrate ROI to sponsors and exhibitors, while sharing practical strategies for measuring and optimizing event outcomes. Discover how data can revolutionize your approach to event planning!

CEM Spotlight on Alana Beare, CEM

Alana Beare, CEM shares how earning the CEM designation has enhanced her contributions to the exhibitions and events industry.

Thrive in 2025: Maximize Your IAEE Member Benefits

As we launch the new year, IAEE remains committed to providing exhibitions and events professionals with top-notch resources and tools for success. Learn how to make the most of your IAEE membership so you can thrive in 2025!

Cheers to Our Journey

IAEE Chairperson Marie Browne reflects on the gains made by the exhibitions and events industry in 2024 .

CEM Spotlight on Abby Nero, CEM

Abby Nero, CEM shares how earning the CEM designation has enhanced her contributions to the exhibitions and events industry.

Anytra D. Lowe Shares What Makes Expo! Expo! a “Must Attend” Event

Expo! Expo! Advisory Committee Anytra D. Lowe draws from her extensive background in sales and account management to share her anticipation for the upcoming event in Los Angeles.

Redefining Value in Modern Exhibitions and Events

Tim Luepke explores innovative techniques to foster engagement beyond traditional networking spaces and creating purposeful interactions that deliver value to all stakeholders.

Put AI into Action to Improve Your Exhibitions and Events

Rich Vallaster explores how to leverage the latest technologies and resources to enhance event planning and execution.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

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