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CEM Spotlight on Saad Aldawood, CEM

Saad Aldawood, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

Let’s Talk About Chatbots

Drowning in pre-event emails and phone calls asking the same questions over and over? Discover how one association slashed its staff workload by 80% while dramatically improving attendee and exhibitor satisfaction – without hiring additional help or breaking the budget. Learn the step-by-step approach to building your own event chatbot, from selecting the right platform to avoiding common pitfalls that derail implementation.

The View from Both Sides of the Table: My CEM Journey

IAEE is celebrating the 50th anniversary of its CEM Learning Program! Deb Ferbrache shares how earning her CEM designation not only validated her expertise as a supplier, but taught her that experiencing the challenges, trade-offs and responsibilities from the organizer’s seat would become her greatest competitive advantage, and ultimately lead her to a fulfilling new role.

The Ethics Behind Innovation

As technology reshapes the industry at lightning speed, IAEE Chair Chuck Grouzard explores how we can balance technological potential with human values and create trade shows that truly serve everyone.

The Expert View from Capitol Hill and What it Means for You

The Exhibitions & Conferences Alliance’s Tommy Goodwin is back with the latest policy updates impacting exhibitions and events! His upcoming webinar will provide a rundown of critical developments from Capitol Hill on taxes, tariffs, talent and travel – the four key policy areas shaping the industry in 2026. Get the insider perspective on how these changes will affect you and discover how you can effectively advocate for our industry.

Randy Bauler, CEM Emeritus, Shares the Positive Value of the CEM Designation

IAEE is celebrating the 50th anniversary of its CEM Learning Program! For nearly three decades, Randy Bauler has leveraged his CEM designation to advance his career. His CEM journey expanded into teaching as faculty and leading the CEM Commission, where he gained invaluable insights from students and built lasting professional relationships across the industry. Randy shares how the CEM designation opens doors not just professionally, but also creates opportunities to give back and shape the future of exhibition management.

Rebel Marketing with a Cause (Better Yet – Results!)

Think you know event marketing? See if you’re right! We talked to the CEO who’s generated over $400 million by breaking “best practice” marketing rules and who will be sharing real strategies in IAEE’s upcoming webinar on how to fill events with the right audience. Read on to discover what’s actually working so you can see the difference in your next event marketing campaign.

Is Your Exhibition Leaving Money on the Table? Discover the Untapped Potential of Sponsorship

While most exhibition organizers focus heavily on space sales, global leaders are unlocking significant revenue growth through strategic sponsorship programs. Join industry veteran Tesi Baur as he reveals findings from a worldwide benchmark study and shares the innovative approaches that are transforming sponsorship into a profit-driving engine.

Is the Exhibition Industry Embracing or Evading AI?

The AI revolution is reshaping the exhibition industry at lightning speed – are you keeping pace or falling behind? CEIR's latest Quick Poll reveals that more than 84% of B2B exhibition professionals are already using AI tools, yet a critical knowledge gap threatens to separate winners from those left behind. Discover where you stand, which tools are driving success and the key strategies that will determine who thrives in this new era.

CEM Spotlight on Mohammed Alshammari, CEM

Mohammed Alshammari, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

Event Pros Share How They’re Winning with AI

Industry veterans pull back the curtain on their AI experiences to reveal not just their biggest wins, but also the failures that taught them valuable lessons. Get an exclusive preview of the real-world strategies driving revenue and transforming attendee experiences that will be presented in the upcoming IAEE webinar on the latest AI innovations for B2B events.

Raise Your ROI Like You Mean It

Discover the mindset shift and tactical approaches that separate sellers who excel on the exhibition floor from the pack in this interview with international trade show expert Han Leenhouts. His upcoming webinar will explore the battle-tested strategies that transform dead booth time into profit-generating conversations.

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