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What Does the Next Generation Really Want from Trade Shows?

Perhaps you’ve heard the theories about what younger professionals want to experience on the trade show floor, but have you actually asked them? CEIR did, and the answers might just change how you think about your next event. Get a sneak peek at the research straight from the people who lived it, before they take the stage.

Why Attendees Forget Your Event (And How to Fix It)

Your attendees are engaged, energized and taking notes – yet it doesn’t take long for them to forget most of what they gained. Event designer Lisa Schulteis reveals why “more content” isn’t the answer and shares the brain science behind creating events that actually stick. Discover what you’re getting wrong about attention, memory and connection.

Leading vs. Reacting: Where Do You Fit?

The industry pros that are pulling ahead in 2026 aren't necessarily the ones with the most information – they're the ones who know how to act on it. Geopolitical shifts, rising costs and rapid technological change are rewriting the rules of business, making operating from a reactive mode obsolete. This breakdown of four industry trends cuts through the noise to give you a sharper lens for thinking about trust, data, financial pressure, and the global forces reshaping your work so you can strategize with confidence.

Stop Blasting, Start Guiding: How Strategic Communication Drives Event Success

The difference between a forgettable event and a transformative one often comes down to a single question: did your communications guide people, or just inform them? IAEE’s Nicole Bowman and Beverly Elliott break down the communication framework behind Expo! Expo! 2025 to share exactly how well-timed nudges and intentional messaging drive stronger engagement, happier exhibitors and measurable results.

Kara Dao is Breaking Barriers and Building Belonging

What does it take to become the first of your kind in an entire industry, and then use that platform to lift others up? Discover how Cathy Breden Woman of Achievement Award winner Kara Dao is redefining success in exhibitions and events by making inclusion and mentorship as important as operational excellence. Read on for candid insights about creating lasting change, the advice that transforms careers and why the future of our industry depends on the leaders we choose to become today.

Rethinking Revenue in the Experience Economy

The old formula for trade show success is dying, and the organizers clinging to it are leaving massive revenue on the table. What if the path to stronger partnerships isn't about selling harder – it's about creating experiences so compelling that sponsors can't afford to miss out? Discover why the future belongs to event leaders who design for engagement first and let the investment follow.

Your Voice Matters in Shaping the Industry’s Future

Washington’s decisions on trade, travel and taxes will directly impact 2026 exhibitions and events. Join ECA’s Tommy Goodwin as he breaks down the policy priorities that matter most in his upcoming webinar and shows you how to make your voice heard where it counts. Read on for a preview of what’s at stake for your business and why now is the time to get involved.

CEM Spotlight on Eman Alsadun, CEM, PMP

Eman Alsadun, CEM, PMP shares how earning the CEM designation has enhanced her contributions to the exhibitions and events industry.

What Most Exhibitors Measure When They Decide to Renew

Exhibitors don’t renew based on how many badge scans you delivered – they renew when they can prove the event moved real deals forward. Most post-show reports focus on activity metrics that look impressive internally but fail to answer the one question that matters: did this event influence our pipeline? Learn how shifting from engagement volume to buyer intent signals can transform your renewal conversations.

Seal the Deal: Your Blueprint for Event Sales Success

The difference between struggling to fill your expo floor and securing record-breaking sponsorship revenue often comes down to a few strategic shifts. Jennifer Kerhin reveals the research-backed strategies, proven tactics and analytics frameworks that separate top-performing event sales professionals from the rest, as well as what participants in her upcoming master certificate series will learn. Prepare to ace this turning point for your sales success!

IAAPA Expo Europe is Breaking Records and Building Communities

What does it take to transform a trade show into an industry-defining moment? In this exclusive interview, discover the strategic thinking, bold innovations and lessons learned from orchestrating Europe’s most successful attractions expo. Whether you’re planning your next event or looking to elevate your industry presence, International Excellence Award winner IAAPA Expo Europe offers insights that will change how you think about creating meaningful connections at scale.

Answering the Million Dollar Question: What is Your Event Data Actually Telling You?

What if you could spot an at-risk exhibitor three months before they cancel, or know exactly which marketing channels actually drive registrations instead of just spending and hoping? Seven leading event tech companies will show you how to transform the data you’re already collecting into insights that protect revenue, personalize experiences and prove your event’s value.

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