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Brian Pagel

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The Ripple Effect of Recognition

Behind every award-winning trade show is a person whose work deserves a moment in the spotlight. IAEE Chairperson Brian Pagel makes the case that recognition is more than a "nice to have" in our industry – it's a strategic lever that builds culture, retains talent and lifts the entire community. Read on to see why your next nomination might matter more than you think.

The Cost of Showing Up and Why Our Industry Must Rethink Value

Trade show budgets are under serious strain and the numbers don't lie. IAEE Chairperson Brian Pagel looks at what the latest industry research reveals about where exhibitor dollars are disappearing, and why organizers can no longer afford to look the other way. The question isn't just whether exhibitors will keep showing up, it's whether we're making it worth it when they do.

One Voice. One Industry. One Day.

Your industry is being shaped by decisions made in Washington – on trade, travel, taxes and the workforce – and the window to influence those decisions is now. On 28 May, the business events community has a rare opportunity to walk the halls of Congress and make its voice heard where it counts most. IAEE Chairperson Brian Pagel explains why this moment matters and how you can be part of it.

Paving the Way for a Sustainable Future

The trade show industry is at a turning point in its approach to sustainability and the leaders who act now stand to gain far more than a cleaner conscience. IAEE Chairperson Brian Pagel explores how sustainability can be a powerful competitive edge, and what it actually takes to build momentum that lasts. Whether you're just starting out or ready to level up, this is the roadmap you didn't know you needed.

Women’s Leadership as a Competitive Advantage

IAEE Chairperson Brian Pagel pays homage to the extraordinary women whose leadership have impacted our industry in honor of Women's History Month. He also explores what it takes to build a competitive edge in today's exhibitions and events industry — and it has nothing to do with the latest tech trend. Read on for Brian's candid take on leadership, talent and what separates organizations that merely celebrate excellence from those that actually build it.

Rethinking Revenue in the Experience Economy

The old formula for trade show success is dying, and the organizers clinging to it are leaving massive revenue on the table. What if the path to stronger partnerships isn't about selling harder – it's about creating experiences so compelling that sponsors can't afford to miss out? Discover why the future belongs to event leaders who design for engagement first and let the investment follow.

Six Questions That Will Shape Your Exhibition Strategy in 2026

IAEE’s top leaders reveal why trust has become the industry’s scarcest resource, how younger generations are redefining ROI and which strategic shifts will separate thriving exhibitions from struggling ones in 2026. Get a sneak preview into the upcoming webinar that could reshape your approach to the year ahead.

Key Trends Shaping Our Industry in 2026

IAEE Chairperson Brian Pagel reveals why 2026 will separate the industry leaders who evolve from those who get left behind, tackling everything from AI-powered event planning to the death of the static booth. Discover the trends that will define success in an era where creating unforgettable in-person experiences is top priority.
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