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IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass: PART 1 – NAVIGATING THE CURRENT SPONSORSHIP LANDSCAPE (Part 1 in a Series of 3)
IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass (Full Series of 3 Webinars)
Exhibitions and events professionals constantly face the challenge of how to maximize revenue and minimize costs in an increasingly competitive landscape. Our exclusive interview with industry experts Rich Vallaster and Michelle Mobley reveals the cutting-edge strategies that are turning traditional sponsorship models on their head, offering a game-changing approach to a show’s financial success – all of which will be explored even deeper in their upcoming webinar.
Synergizing Sales and Marketing: Unleashing Revenue Growth Through Strategic Alignment
Maximizing Engagement: Marketing Strategies That Drive Attendee and Sponsor ROI
In an industry where being “great under pressure” is a job requirement, the line between high performance and burnout can become dangerously blurred. Consulting psychologist Rachel Boehm, Ph.D. Candidate, NBC-HWC is a leading authority on burnout, stress and performance who is also no stranger to busting burnout myths that keep high performers trapped in a burnout cycle. Here, she shares insights on how exhibitions and events professionals can better manage stress and build lasting resilience.
AI-Powered Engagement: Elevating Communication with Attendees, Exhibitors, and Vendors
Economic and marketing shifts are reshaping how we connect and do business on the exhibition floor. The question of how these factors will impact B2B exhibitions is front and center for industry professionals. CEIR’s Nancy Drapeau and Tourism Economics’ Adam Sacks explore factors driving change in the exhibition space and what organizers need to know to stay competitive, as well as offering a preview of the insights they will explore in their upcoming webinar.
As pressure mounts for the exhibition industry to reduce its carbon footprint, GreenTech Amsterdam has taken bold steps to transform its operations, offering valuable insights for exhibition organizers worldwide. We sat down with its team to understand how they are reshaping the future of sustainable events through innovative strategies and measurable results.
As seismic policy changes take shape in Washington, D.C., the exhibitions and events industry foresees opportunities and challenges that could reshape how we do business. In this exclusive interview, Tommy Goodwin, Vice President of Government Affairs at the Exhibitions and Conferences Alliance (ECA), breaks down the critical issues facing our industry.
Navigating Turbulence: Stress Management Strategies for Uncertain Times
Industry professionals are seeking clarity on how to implement powerful AI tools without compromising security or reliability. In this exclusive interview, 42Chat Founding Partner Bob Caldwell cuts through the hype to share practical insights from his extensive experience deploying AI solutions for events.
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