Maximizing Engagement: Marketing Strategies That Drive Attendee and Sponsor ROI

Webinar Description:

Engagement doesn’t just happen – it’s built through strategic marketing, curated experiences, and clear value at every touchpoint. In this session, experienced exhibition organizers share their go-to strategies for capturing attention pre-show, sparking meaningful engagement onsite, and sustaining relationships post-event.

Whether you’re looking to boost attendance, enhance sponsor visibility, or amplify brand reach, this panel will give you actionable tactics that align with today’s fast-paced event environment, including:

• Audience acquisition strategies that cut through the noise
• Creative ways to activate sponsors and drive booth traffic
• Tips for building momentum pre-event and maintaining engagement post-show

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Moderator: Ross Sawai, Head of US Sales, EventsAir
Panelists:
• Lauren Liles, CMP, DES, Senior Director, Event Operations and Experience, American Institute of Architects (AIA)
• Kathy Rasmussen, CMP, Vice President of Housing and Event Technology, Conference Direct
• Elaine Richardson, CMP, Vice President, Conferences and Events, National Black MBA Association