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The premier resource for exhibition and event industry professionals

Unlock Sponsorship Superpowers to Transform Your Marketing Strategy

Are you ready to revolutionize your marketing approach and catapult your brand to new heights? In our exclusive interview with industry titan Paula Beadle, we uncover the hidden potential of strategic sponsorships that most marketers overlook. Discover the game-changing tactics that separate sponsorship masters from the masses in this sneak peek of our upcoming three-part masterclass series.

The Latest

Advocacy Matters More Than Ever

2024 IAEE Award Winner Fill it Forward is Revolutionizing Reuse Culture

Set the Stage for Your Team to Perform at its Best

2024 IAEE Award Winner Julie Pazina Aims to Move Mountains

In the dynamic world of civic engagement, Julie Pazina stands as a beacon of hope and innovation. Her journey from conservation advocate to State Senator reveals a powerful narrative of how passionate leadership can bridge policy, education and community empowerment. This IAEE Humanitarian Award Winner is not just changing policies – she's cultivating a more resilient and inspired future.

Turning International Women’s Day Insights into Year-Round Impact

We reflect on this year's International Women’s Day theme, “Accelerate Action,” by sharing takeaways from industry leaders that emerged during a recent Women’s Insights Hour panel. These understandings not only inspire but offer practical pathways for turning awareness into meaningful change.

Expert Tips on Maximizing Event and Sponsorship Revenue

Exhibitions and events professionals constantly face the challenge of how to maximize revenue and minimize costs in an increasingly competitive landscape. Our exclusive interview with industry experts Rich Vallaster and Michelle Mobley reveals the cutting-edge strategies that are turning traditional sponsorship models on their head, offering a game-changing approach to a show’s financial success – all of which will be explored even deeper in their upcoming webinar.

2024 IAEE Award Winner Sarah Griffin Embodies Purpose-Driven Leadership

When leadership meets passion, extraordinary things happen. Sarah Griffin has transformed the Rocky Mountain Chapter through innovative strategies, mentorship and a commitment to bringing fresh energy to professional development. Learn how her commitment to setting new standards for chapter engagement earned her the 2024 IAEE Chapter Merit Award.

Why Human Skills Matter More in the AI Era

In an era where artificial intelligence is revolutionizing how we work, there is a surprising twist: our most human capabilities are becoming more valuable, not less. Experts from this year’s Women’s Leadership Forum reveal why skills like emotional intelligence, relationship building and nuanced decision-making are emerging as the true differentiators in an AI-enhanced workplace.

Championing Women’s Leadership

IAEE Chairperson Chuck Grouzard shares powerful insights on women's leadership and calls for action this Women's History Month.

Manage Stress and Prevent Burnout

In an industry where being “great under pressure” is a job requirement, the line between high performance and burnout can become dangerously blurred. Consulting psychologist Rachel Boehm, Ph.D. Candidate, NBC-HWC is a leading authority on burnout, stress and performance who is also no stranger to busting burnout myths that keep high performers trapped in a burnout cycle. Here, she shares insights on how exhibitions and events professionals can better manage stress and build lasting resilience.

Shaping the Future of Exhibitions

At a time when exhibition professionals face unprecedented disruption and shifting attendee expectations, industry leaders are pioneering innovative approaches to deliver exceptional value. Discover how cutting-edge research, emerging technologies and adaptive strategies presented at Expo! Expo! IAEE's Annual Meeting & Exhibition 2024 are reshaping the future of exhibitions by setting new standards for success in 2025 and beyond.

2024 IAEE Award Winner Richard Smith is a Master of Turning Connection into Sales

Richard Smith transformed his role at World of Concrete into record-breaking sales by combining traditional relationship building with digital innovation. From earning the nickname “Mr. Concrete” to receiving IAEE’s Outstanding Marketing & Sales Award, he reveals the strategies that define and multiply his passion for – and incredible success in – the exhibitions and events industry.

CEIR Update on Economic Trends, Engagement Evolution and What’s Next for B2B Exhibitions

Economic and marketing shifts are reshaping how we connect and do business on the exhibition floor. The question of how these factors will impact B2B exhibitions is front and center for industry professionals. CEIR’s Nancy Drapeau and Tourism Economics’ Adam Sacks explore factors driving change in the exhibition space and what organizers need to know to stay competitive, as well as offering a preview of the insights they will explore in their upcoming webinar.

The New Professional GPS: Redefining Success on Your Own Terms

Are you ready to break free from the outdated GPS of career success? The corporate ladder isn’t just changing – it’s being completely reimagined by forward-thinking leaders who understand that true professional fulfillment goes beyond titles and salary increases. Join experts from IAEE’s Women’s Leadership Forum as they reveal how to chart a course to success that’s uniquely yours, where personal growth, meaningful impact and work-life integration become your new coordinates for achievement.

Strengthen Your Event’s Digital Defense with Essential Cybersecurity Measures

As show organizers apply digital tools to their processes, cybersecurity vulnerabilities present potentially devastating risks. Industry experts at a recent IAEE Show Organizer Insights Hour explored how protecting attendee data is a fundamental responsibility that requires strategic planning and proactive measures. This guide outlines the essential steps you can take now to protect your events, your attendees and your organization from increasingly sophisticated cyber threats.
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Featured Posts

2024’s Hottest Industry Trends

The Twists and Turns of Creating New Revenue through Digital Sponsorships

Are You Selling Emotionally in an Intellectual World?

Mind Meld with Your Exhibitors

#HERESWHY Q&A: SYDNEY RHEA

2 Golden Rules for Writing Tradeshow Marketing Emails

4imprint Explains Marketing Attribution

Editor's Picks

Janet Sperstad on Trust, Trade Shows and How they Work Together: Part One

12 Best Trade Show Giveaways to Make a Big Impression [INFOGRAPHIC]

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

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