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Women’s Leadership as a Competitive Advantage

IAEE Chairperson Brian Pagel pays homage to the extraordinary women whose leadership have impacted our industry in honor of Women's History Month. He also explores what it takes to build a competitive edge in today's exhibitions and events industry — and it has nothing to do with the latest tech trend. Read on for Brian's candid take on leadership, talent and what separates organizations that merely celebrate excellence from those that actually build it.

The Numbers Don’t Lie: What CEIR Benchmark Data Says About Healthcare B2B Exhibitions

Recovery is underway in the healthcare exhibition sector, but not equally. The Center for Exhibition Industry Research’s study on healthcare B2B exhibitions explores the critical performance drivers that are quietly separating thriving events from struggling ones, and the data points to some patterns that may surprise even seasoned organizers.

These Proven Email Strategies Will Boost Your Next Event

If your event emails are getting lost in the noise, now is the time to make sure your marketing campaign is hitting its target. In this exclusive interview, industry marketing experts Chris Gloede and Nicole Bowman reveal the segmentation secrets, automation strategies and scalable tactics that are driving real attendance numbers for associations and event companies. Discover what you’re missing before your next campaign goes out!

Julie Sullivan’s Playbook Includes a Masterclass in Chapter Revival

What do you do when your chapter is on life support and others have walked away? Chapter Merit Award winner Julie Sullivan didn’t just answer that question – she turned a seemingly insurmountable challenge into a masterclass in transformational leadership. Discover the unconventional strategies and hard-won lessons that took the Rocky Mountain Chapter from sputtering to record-breaking events, and learn why her approach is changing how IAEE chapters think about survival and growth.

Independent and Unstoppable: Mastering the Solo Event Pro Path

The gap between independent event organizers who thrive and those who struggle comes down to knowing what works and what doesn’t. Industry veterans Jennifer D. Collins and Necoya L. Tyson reveal the collaboration strategies, project management practices and critical pitfalls that can make or break your independent practice. Get insider access to lessons learned from managing Fortune 100 events, major conferences and high-stakes trade shows.

Is Your Event Actually Safe? What Every Organizer Needs to Know

Most event organizers focus on logistics, but threat actors focus on vulnerabilities. This article breaks down what today’s event security landscape actually looks like and gives you a practical framework for protecting your attendees without compromising the experience that brings them through the door.

CEM Spotlight on Mohammed Alammar, CEM

Mohammed Alammar, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

What Does the Next Generation Really Want from Trade Shows?

Perhaps you’ve heard the theories about what younger professionals want to experience on the trade show floor, but have you actually asked them? CEIR did, and the answers might just change how you think about your next event. Get a sneak peek at the research straight from the people who lived it, before they take the stage.

Why Attendees Forget Your Event (And How to Fix It)

Your attendees are engaged, energized and taking notes – yet it doesn’t take long for them to forget most of what they gained. Event designer Lisa Schulteis reveals why “more content” isn’t the answer and shares the brain science behind creating events that actually stick. Discover what you’re getting wrong about attention, memory and connection.

Leading vs. Reacting: Where Do You Fit?

The industry pros that are pulling ahead in 2026 aren't necessarily the ones with the most information – they're the ones who know how to act on it. Geopolitical shifts, rising costs and rapid technological change are rewriting the rules of business, making operating from a reactive mode obsolete. This breakdown of four industry trends cuts through the noise to give you a sharper lens for thinking about trust, data, financial pressure, and the global forces reshaping your work so you can strategize with confidence.

Stop Blasting, Start Guiding: How Strategic Communication Drives Event Success

The difference between a forgettable event and a transformative one often comes down to a single question: did your communications guide people, or just inform them? IAEE’s Nicole Bowman and Beverly Elliott break down the communication framework behind Expo! Expo! 2025 to share exactly how well-timed nudges and intentional messaging drive stronger engagement, happier exhibitors and measurable results.

Kara Dao is Breaking Barriers and Building Belonging

What does it take to become the first of your kind in an entire industry, and then use that platform to lift others up? Discover how Cathy Breden Woman of Achievement Award winner Kara Dao is redefining success in exhibitions and events by making inclusion and mentorship as important as operational excellence. Read on for candid insights about creating lasting change, the advice that transforms careers and why the future of our industry depends on the leaders we choose to become today.

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